Many professionals suffer from 'pseudo work,' as defined by productivity expert Cal Newport. This is the state of being constantly busy with tasks that don't contribute to meaningful outcomes. Recognizing and eliminating pseudo work is critical to stop wasting energy and start making real progress.

Many professionals boast about working long hours, but this time is often filled with distractions and low-impact tasks. The focus should be on eliminating "whack hours"—unproductive time spent doom-scrolling or in pointless meetings—and working with deep focus when you're on the clock.

To maintain performance over the long term, Canva's CEO deliberately creates strict boundaries between work and life. By removing email from her phone, she can be "all in" when working at her laptop and "all out" when she's not, allowing for true mental separation and recovery.

As companies scale, the supply of obvious, valuable work dwindles. To stay busy, employees engage in "hyper-realistic work-like activities"—tasks that mimic real work (e.g., meetings to review decks for other meetings) but generate no value. It's a leader's job to create a sufficient supply of *known valuable work*.

Founders often equate constant hustle with progress, saying yes to every opportunity. This leads to burnout. The critical mindset shift is recognizing that every professional "yes" is an implicit "no" to personal life. True success can mean choosing less income to regain time, a decision that can change a business's trajectory.

Your brain can only hold about seven 'attention units' at once. Every incomplete task, messy desk, or unresolved conflict occupies one of these slots. Systematically 'cleaning up messes'—both physical and relational—frees up mental bandwidth, allowing you to focus on high-priority work.

If your business stops the moment you do, burnout is an inevitable outcome of a flawed model. Use this exhaustion as a signal to build systems, delegate, or create passive income streams. This shifts the focus from personal endurance to creating a sustainable enterprise that can function without your constant presence.

For two weeks, nightly log the five activities that energized you and the five that drained you. This simple practice reveals your core strengths and "gifts." By analyzing these patterns, you can intentionally redesign your role and responsibilities to spend more time on energizing tasks, actively combating burnout.

At scale, the biggest threat isn't a lack of opportunity but mental overload. The key is to treat your focus as a finite resource and actively protect it. This means becoming comfortable saying "I'm done for today" and disappointing people, realizing that protecting your mind is more strategic than satisfying every request.