To avoid AI hallucinations, Square's AI tools translate merchant queries into deterministic actions. For example, a query about sales on rainy days prompts the AI to write and execute real SQL code against a data warehouse, ensuring grounded, accurate results.

The vast majority of enterprise information, previously trapped in formats like PDFs and documents, was largely unusable. AI, through techniques like RAG and automated structure extraction, is unlocking this data for the first time, making it queryable and enabling new large-scale analysis.

The long-sought goal of "information at your fingertips," envisioned by Bill Gates, wasn't achieved through structured databases as expected. Instead, large neural networks unexpectedly became the key, capable of finding patterns in messy, unstructured enterprise data where rigid schemas failed.

Models that generate "chain-of-thought" text before providing an answer are powerful but slow and computationally expensive. For tuned business workflows, the latency from waiting for these extra reasoning tokens is a major, often overlooked, drawback that impacts user experience and increases costs.

To enable AI tools like Cursor to write accurate SQL queries with minimal prompting, data teams must build a "semantic layer." This file, often a structured JSON, acts as a translation layer defining business logic, tables, and metrics, dramatically improving the AI's zero-shot query generation ability.

Before diving into SQL, analysts can use enterprise AI search (like Notion AI) to query internal documents, PRDs, and Slack messages. This rapidly generates context and hypotheses about metric changes, replacing hours of manual digging and leading to better, faster analysis.

To improve LLM reasoning, researchers feed them data that inherently contains structured logic. Training on computer code was an early breakthrough, as it teaches patterns of reasoning far beyond coding itself. Textbooks are another key source for building smaller, effective models.

Go beyond using AI for simple efficiency gains. Engage with advanced reasoning models as if they were expert business consultants. Ask them deep, strategic questions to fundamentally innovate and reimagine your business, not just incrementally optimize current operations.

The most significant recent AI advance is models' ability to use chain-of-thought reasoning, not just retrieve data. However, most business users are unaware of this 'deep research' capability and continue using AI as a simple search tool, missing its transformative potential for complex problem-solving.