True quantum leaps are not incremental improvements but massive, non-linear jumps forward. A proper goal in this context should feel absurdly ambitious and even frightening, as it forces a complete change in your operational methods.

Contrary to 'positive thinking,' this method involves identifying everything that could go wrong for each step required to succeed. By proactively creating solutions for these risks, you significantly increase your overall probability of success and de-risk your goals.

While useful for habits, small goals fail to inspire. Big, audacious goals create a powerful energy that stirs creativity, attracts talent and capital, and forces you to become a different person to achieve them. They are magnetic by nature.

Setting a specific, achievable goal can inadvertently cap your potential. Once hit, momentum can stall. A better approach is to set directional, almost unachievable goals that act as a persistent motivator, ensuring you're always pushing beyond perceived limits and never feel like you've arrived.

Contrary to keeping targets private to avoid failure, entrepreneur Mark Laurie advocates for announcing huge goals publicly. This act forces the team to reverse-engineer a plan, aligns stakeholders on the ultimate prize, and increases the probability of achievement—making the risk of public failure worth it.

Hormozi suggests that a lack of motivation often stems from goals being too small, not too big. The goal of breaking a world record and hitting $100M was so significant that it excited the team and justified the extreme effort required, whereas a more "realistic" goal might not have inspired the same commitment.

It's a fallacy that smaller goals are easier. For new ventures, a bigger, more ambitious vision is more differentiated and interesting. This makes it easier to recruit top-tier talent and attract key partners, which in turn simplifies execution and creates a flywheel of momentum.

Top performers intentionally push themselves to their "danger line"—the messy edge of their capabilities where breakthroughs and failures are equally possible. This uncomfortable state of risk is required to unlock potential, yet most people actively avoid it in their personal and professional lives.

Bilyeu calls 'under promise, over deliver' a failure mindset focused on managing expectations. True high-achievers set impossibly high goals—so high they're almost embarrassing—and then work relentlessly to surpass them, aiming for extraordinary capability, not just safe delivery.