The 'Be-Do-Have' principle dictates that to achieve a new result (Have), you need new actions (Do). But to sustain those actions without burnout, you must first transform your identity (Be). Simply doubling your effort is unsustainable; you must become the person for whom the new actions feel natural.

Setting a specific, achievable goal can inadvertently cap your potential. Once hit, momentum can stall. A better approach is to set directional, almost unachievable goals that act as a persistent motivator, ensuring you're always pushing beyond perceived limits and never feel like you've arrived.

Just like in venture capital, personal and professional goals often follow a power law. Each month or quarter, one single accomplishment is typically worth more than all others combined. The key is to identify that 'one thing' and go all-in on it, rather than diluting focus across a long list of lesser goals.

When business success no longer provides deeper fulfillment, set an unreasonable goal for contribution, like feeding a billion people. This forces you to think differently, operate at a new scale, and connects you to a purpose larger than yourself, reigniting your passion.

Hormozi suggests that a lack of motivation often stems from goals being too small, not too big. The goal of breaking a world record and hitting $100M was so significant that it excited the team and justified the extreme effort required, whereas a more "realistic" goal might not have inspired the same commitment.

It's a fallacy that smaller goals are easier. For new ventures, a bigger, more ambitious vision is more differentiated and interesting. This makes it easier to recruit top-tier talent and attract key partners, which in turn simplifies execution and creates a flywheel of momentum.

Vague goals like "get better" lack emotional weight. Creating precise, detailed goals—like "add 50 qualified opportunities by March 31st"—fosters a strong psychological and emotional connection to the outcome. This attachment is crucial for maintaining motivation and overcoming obstacles.

It's a fallacy that a 10x goal is proportionally harder than a 10% improvement. Both require overcoming inertia and facing significant challenges. Since substantial effort is required either way, aiming for the bigger, more transformative goal is often the better strategy.

To achieve a massive, long-term goal like building a company, break it down into a single, specific, weekly metric (e.g., "grow subscribers by 3%"). This radical focus on a micro-goal forces intense daily action, eliminates distractions like side hustles, and makes an audacious goal feel approachable.