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Contrary to strong headline job numbers, Gusto's platform data shows that hiring among existing small businesses remains depressed. However, this weakness is offset by a significant increase in the formation of new businesses and new employers, painting a more nuanced picture of the American economy's health.

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Despite predictions of mass unemployment from tech leaders, the actual economic data shows the opposite. U.S. unemployment is below historical averages, and new business creation has doubled in the last decade. The predicted 'exogenous meteor coming for the employment market' is not reflected in reality.

An analysis of ADP payroll data shows job growth is concentrated entirely in large companies (over 250 employees), while smaller firms are consistently shedding jobs. This divergence is attributed to smaller businesses' inability to absorb tariff costs or reshuffle supply chains, unlike their larger, more resilient counterparts.

ADP data reveals a divergence in the labor market: firms with 1-49 employees saw a -0.3% year-over-year decline in jobs. In contrast, large firms experienced 3.7% growth. This indicates that economic pressures and uncertainty are disproportionately impacting small businesses, forcing them to lay off staff.

ADP data reveals a stark divergence in the labor market. In November, companies with fewer than 50 employees lost 120,000 jobs. This indicates smaller firms are struggling disproportionately with tariffs and labor issues, while larger firms continue to add to their payrolls.

While AI causes job losses, it also lowers the barrier to starting a company. This has created a "pink slip to startup pipeline," with laid-off professionals using low-cost AI tools to launch new ventures, resulting in a record number of new business applications.

Beyond its impact on existing firms, AI is a significant factor in the recent boom in entrepreneurship. The technology lowers barriers to entry and provides powerful tools, particularly in professional and business services, fueling an often-overlooked channel for new job creation.

Data from Stripe shows a 71% YoY increase in new businesses, driven by AI tools. Counterintuitively, the average revenue per new business is also rising, indicating these aren't just small "lifestyle" ventures but are more significant and faster-growing companies from the start.

Gusto's economist reports that small businesses added 120,000 jobs in March 2026, the highest since 2022. He argues that agile small businesses have already pivoted past recent economic shocks, leading a recovery while large companies are still slowly adapting.

Rather than leading to widespread despair, the current challenging job market is creating a new wave of entrepreneurs. For those who have lost their jobs, the low cost of building with AI tools makes pursuing their own ventures not just a dream, but a practical and necessary next step.

While large-cap tech props up the market, ADP employment data shows the small business sector has experienced negative job growth in six of the last seven months. This deep divergence highlights a "K-shaped" economy where monetary policy benefits large corporations at the expense of Main Street.