The goal of your first 15 posts is not to get views or followers. Their sole purpose is to populate your feed so that when you finally announce your account, initial visitors have content to consume and can understand what your page is about.
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When starting out, resist the pressure to immediately master algorithms and conversion tactics. Instead, follow your intuition and create content that is genuinely you for several months. This builds a sustainable brand and audience connection, which can then be optimized later.
The algorithm limits reach so severely that most followers won't see all your content. During a launch, high-frequency posting is essential to break through the noise. Like Bieber's album drop, most fans only saw a fraction of his 97 promotional posts.
When a potential follower lands on your profile, they make a split-second decision. 'Thin content'—like memes, one-line insights, or simple tips—acts as a low-friction entry point. It's easily consumed, quickly communicates your brand's personality, and reduces the barrier to hitting 'follow'.
Don't constantly create from scratch. 'Upcycling,' or reposting your own successful content, is a highly efficient strategy. The average person sees thousands of posts and won't remember yours. The speaker's own feed is over two-thirds upcycled content.
Chasing followers leads to short-term hacks. Asking what makes your content worth following forces a focus on long-term value creation. It shifts your perspective from what you can get (a follow) to what you must give your audience (a reason to follow).
Create an interactive game for your audience by posting content and immediately archiving it. Days or weeks later, announce a "hunt" for the hidden post and then unarchive it. This encourages followers to actively scroll through your entire feed, boosting engagement and impressions on all your past content.
Simply posting content and leaving—or 'posting and ghosting'—is ineffective. LinkedIn's algorithm prioritizes posts that generate conversation. Engaging with comments, especially within the first couple of hours, is critical for signaling value and maximizing your content's reach.
After posting your initial 15 'storefront' pieces, create but do not post at least 14 more. This content buffer allows you to maintain consistency and focus on engagement after launch, preventing the immediate pressure of daily creation that leads to burnout.
As feeds become saturated, relying on shares for discovery is insufficient. Your ideal followers are actively searching for solutions. Optimizing profiles and posts with keywords to answer their questions is a more reliable and underrated path to being discovered.
Instead of constantly creating new material, an efficient growth strategy is to 'upcycle' posts. Repost successful content after 90 days, aiming to publish every piece at least three times to maximize reach and reduce workload, as most followers missed it initially.
