Focusing only on trendy sectors leads to intense competition where the vast majority of startups fail. True opportunity lies in contrarian ideas that others overlook or dismiss, as these markets have fewer competitors.

Prioritize sustainable, long-term growth and value creation over immediate, expedient gains that could damage the business's future. This philosophy guides decisions from product development to strategic planning, ensuring the company builds a lasting competitive advantage instead of chasing fleeting wins.

Don't chase every deal. Like a spearfisherman, anchor in a strategic area and wait patiently for the 'big fish'—a once-in-a-decade opportunity—then act decisively. This requires years of preparation and the discipline to let smaller opportunities pass by, focusing only on transformative deals.

During a fundamental technology shift like the current AI wave, traditional market size analysis is pointless because new markets and behaviors are being created. Investors should de-emphasize TAM and instead bet on founders who have a clear, convicted vision for how the world will change.

Instead of chasing trends or pivoting every few weeks, founders should focus on a singular mission that stems from their unique expertise and conviction. This approach builds durable, meaningful companies rather than simply chasing valuations.

Companies like Amazon (from books to cloud) and Intuitive Surgical (from one specific surgery to many) became massive winners by creating new markets, not just conquering existing ones. Investors should prioritize businesses with the innovative capacity to expand their TAM, as initial market sizes are often misleadingly small.

Serial acquirer Brad Jacobs boils down his complex business strategy to two core objectives: growing organic revenue faster than the market and continuously expanding profit margins. Every decision is evaluated against its ability to move one of these two levers, providing a clear and powerful framework for creating shareholder value.

The most effective investment strategy is to first identify a growing consumer category with strong tailwinds (e.g., Mediterranean food). Only then should you invest in or build the company with the potential to become the dominant player, capitalizing on the winner-take-all dynamics of the industry.

By extending your investment time horizon to seven years, as Jeff Bezos advocated, you compete against a fraction of the market participants who focus on shorter cycles. This long-term perspective allows you to pursue opportunities that others are structurally unable to, creating a significant competitive advantage.