Our brains are wired to find evidence that supports our existing beliefs. To counteract this dangerous bias in investing, actively search for dissenting opinions and information that challenge your thesis. A crucial question to ask is, 'What would need to happen for me to be wrong about this investment?'
Professional fund managers are often constrained by the need to hug their benchmark index to avoid short-term underperformance and retain clients. Individuals, free from this 'career risk,' can make truly long-term, contrarian bets, which is a significant structural advantage for outperformance.
Contrary to the belief that only a few mega-cap stocks drive market returns, a significant portion of S&P 500 companies—167 in the year of recording—outperform the index. This suggests that beating the market through stock picking is more attainable than commonly portrayed.
Investor Peter Lynch's advice highlights that trying to anticipate downturns often leads to missed gains, which can be more costly than the losses from the downturns themselves. The best strategy is often to stay invested rather than waiting on the sidelines for a crash that is impossible to predict.
To find exceptional investments, ask if the industry leader has a direct, comparable competitor (a 'Pepsi' to its 'Coke'). Companies like Google Search in its prime, which lack a true number-two rival, often possess near-monopolistic power and represent rare, high-quality investment opportunities.
By extending your investment time horizon to seven years, as Jeff Bezos advocated, you compete against a fraction of the market participants who focus on shorter cycles. This long-term perspective allows you to pursue opportunities that others are structurally unable to, creating a significant competitive advantage.
The case of Netflix in 2016, with a P/E over 300, shows that high multiples can reflect a company strategically sacrificing short-term profits for global expansion. Instead of dismissing such stocks as expensive, investors should use second-order thinking to ask *why* the market is pricing in such high growth.
Over the long run, the primary driver of a stock's market value appreciation is the growth in its underlying intrinsic value, specifically its earnings per share (EPS). This simple but profound concept grounds investing in business fundamentals, treating stocks as ownership stakes rather than speculative tickers.