Unlike the failed GPT Store which required users to actively search for apps, the new model contextually surfaces relevant apps based on user prompts. This passive discovery mechanism is a massive opportunity for developers, as users don't need to leave their natural workflow to find and use new tools.
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Inspired by standalone sites like bankstatementconverter.com, a major opportunity in the ChatGPT store is building apps that solve highly specific, painful business problems. An app that automatically finds all K1 tax forms in a user's Gmail is a prime example of a simple tool with massive value for a specific audience.
OpenAI learned from its "Plugins" product that developers need control over their brand and user experience. The new Apps SDK allows custom UI components inside ChatGPT, a direct response to feedback that Plugins offered too little control, binding developers too tightly to the standard chat interface.
Simply offering the latest model is no longer a competitive advantage. True value is created in the system built around the model—the system prompts, tools, and overall scaffolding. This 'harness' is what optimizes a model's performance for specific tasks and delivers a superior user experience.
The ChatGPT app's blank start screen represented wasted real estate. The "Pulse" feature transforms this into a personalized feed based on user history. This creates a highly valuable, monetizable surface for ads placed *between* prompts, avoiding the conflict of serving ads within direct AI responses.
The core technology behind ChatGPT was available to developers for two years via the GPT-3 API. Its explosive adoption wasn't due to a sudden technical leap but to a simple, accessible UI, proving that distribution and user experience can be as disruptive as the underlying invention.
AI is moving beyond text generation. Using Claude's 'Artifact Builder' skill, it can create and deploy functional web applications directly in the chat window. A user can prompt it to build a tool, like a UTM link generator, and receive a usable app, not just code snippets.
The initial app integrations for ChatGPT lack a compelling "magic moment" and feel similar to Slack's app ecosystem, where connectors exist but are rarely used for complex tasks. This raises questions about whether users will meaningfully engage with another app marketplace.
The ChatGPT App Store launch is being compared to the original Apple App Store. Developers who are early and build useful applications for its 800 million weekly active users have the opportunity to create significant businesses, mirroring the success of early mobile app pioneers who capitalized on first-mover advantage.
Beyond its technical capabilities, OpenAI's app ecosystem within ChatGPT functions as a new distribution platform. For founders, this creates a strategic opportunity to build apps that serve as an interface layer to their product, opening a novel and potentially powerful channel for user acquisition and growth.
Similar to how mobile gave rise to the App Store, AI platforms like OpenAI and Perplexity will create their own ecosystems for discovering and using services. The next wave of winning startups will be those built to distribute through these new agent-based channels, while incumbents may be slow to adapt.
