AI is moving beyond text generation. Using Claude's 'Artifact Builder' skill, it can create and deploy functional web applications directly in the chat window. A user can prompt it to build a tool, like a UTM link generator, and receive a usable app, not just code snippets.
Related Insights
The paradigm is shifting from using AI as a general chatbot to building a team of 'digital employees.' Claude Skills allow users to encapsulate a specific, repeatable workflow—like drafting a newsletter from tweets—into a tool that can be executed on demand, creating a specialized agent for that job.
A repeatable workflow exists for non-technical builders: research ideas with Perplexity, formalize a Product Requirements Document with Claude, generate a frontend prototype with Magic Patterns, and then deploy the code in Replit with a Supabase backend.
Use Claude's "Artifacts" feature to generate interactive, LLM-powered application prototypes directly from a prompt. This allows product managers to test the feel and flow of a conversational AI, including latency and response length, without needing API keys or engineering support, bridging the gap between a static mock and a coded MVP.
Prototyping and even shipping complex AI applications is now possible without writing code. By combining a no-code front-end (Lovable), a workflow automation back-end (N8N), and LLM APIs, non-technical builders can create functional AI products quickly.
The process of building AI tools is becoming automated. Claude features a 'Skill Creator,' a skill that builds other skills from natural language prompts. This meta-capability allows users to generate custom AI workflows without writing code, essentially asking the AI to build the exact tool they need for a task.
The surprising success of Dia's custom "Skills" feature revealed a huge user demand for personalized tools. This suggests a key value of AI is enabling non-technical users to build "handmade software" for their specific, just-in-time needs, moving beyond one-size-fits-all applications.
The primary value of AI app builders isn't just for MVPs, but for creating disposable, single-purpose internal tools. For example, automatically generating personalized client summary decks from intake forms, replacing the need for a full-time employee.
Instead of generating static text, Claude 4.5 can build interactive, shareable web apps like customer persona guides or campaign dashboards. This transforms the AI's role from a personal assistant into a central tool for team alignment and decision-making, as these "artifacts" can be easily distributed to stakeholders.
A standout feature of the Claude LLM is "artifacts," which allows a user to convert a chat-based creation into a simple, deployed application that can be shared with others directly within the Claude interface. This is a powerful way for PMs to quickly prototype and share ideas.
The new Spiral app, with its complex UI and multiple features, was built almost entirely by one person. This was made possible by leveraging AI coding agents like Droid and Claude, which dramatically accelerates the development process from idea to a beautiful, functional product.