The stablecoin market is mature, so new entrants cannot compete on technology alone. To succeed, they must be launched by an entity with a massive built-in user base, such as a social media giant or a large multinational, making standalone stablecoin startups effectively zeros.
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In certain private markets like non-insurance asset-based finance, the need for a massive platform, infrastructure, and capital scale creates enormous barriers to entry. This dynamic means the market will consolidate around a few dominant players, not support a fragmented landscape.
Stablecoin market growth isn't driven by a single factor. Analysis reveals it has been fastest during periods when both Bitcoin prices and the broad US dollar index are appreciating simultaneously. This dual correlation points to a specific macro environment that is most conducive to stablecoin adoption.
Widespread adoption of blockchain, particularly stablecoins, has been hindered by a "semi-illegal" regulatory environment in the U.S. (e.g., Operation Chokepoint). Now that this barrier is removed, major financial players are racing to integrate the technology, likely making it common within a year.
Stablecoin adoption by U.S. entities merely shifts existing dollar assets from bank deposits or money market funds. True new demand for the U.S. dollar only materializes when foreign households or corporates convert their local currencies into dollar-backed stablecoins for the first time, creating a net FX conversion.
Instead of funding another stablecoin protocol, the more viable investment is in the tooling layer. This includes payment systems, SDKs, and accounting software (like triple-entry bookkeeping) that enable small businesses globally to integrate stablecoin payments into their existing fiat workflows.
Despite promising instant, cheap cross-border payments, stablecoins lack features critical for corporate treasurers. The absence of FDIC insurance, a single standard ("singleness of money"), and interoperability between blockchains makes them too risky and fragmented for wholesale use.
For stablecoin companies like Tether seeking legitimacy in the US market, the simplest path is to back their assets with US treasuries. This aligns their interests with the US government, turning a potential adversary into a welcome buyer of national debt, even if it means lower returns compared to riskier assets.
While stablecoins gain attention, tokenized deposits offer similar benefits—like on-chain transactions—but operate within the existing, trusted regulatory banking framework. As they are simply bank liabilities on a blockchain, they may become a more palatable alternative for corporates seeking efficiency without regulatory uncertainty.
The high profits enjoyed by stablecoin issuers like Tether and Circle are temporary. Major financial institutions (Visa, JPMorgan) will eventually launch their own stablecoins, not as primary profit centers, but as low-cost tools to acquire and retain customers. This will drive margins down for the entire industry.