Pega's CTO advises using the powerful reasoning of LLMs to design processes and marketing offers. However, at runtime, switch to faster, cheaper, and more consistent predictive models. This avoids the unpredictability, cost, and risk of calling expensive LLMs for every live customer interaction.
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Recognizing there is no single "best" LLM, AlphaSense built a system to test and deploy various models for different tasks. This allows them to optimize for performance and even stylistic preferences, using different models for their buy-side finance clients versus their corporate users.
Simply offering the latest model is no longer a competitive advantage. True value is created in the system built around the model—the system prompts, tools, and overall scaffolding. This 'harness' is what optimizes a model's performance for specific tasks and delivers a superior user experience.
Don't just sprinkle AI features onto your existing product ('AI at the edge'). Transformative companies rethink workflows and shrink their old codebase, making the LLM a core part of the solution. This is about re-architecting the solution from the ground up, not just enhancing it.
For specialized, high-stakes tasks like insurance underwriting, enterprises will favor smaller, on-prem models fine-tuned on proprietary data. These models can be faster, more accurate, and more secure than general-purpose frontier models, creating a lasting market for custom AI solutions.
High productivity isn't about using AI for everything. It's a disciplined workflow: breaking a task into sub-problems, using an LLM for high-leverage parts like scaffolding and tests, and reserving human focus for the core implementation. This avoids the sunk cost of forcing AI on unsuitable tasks.
AI's power is not in creating successful strategies from scratch, but in scaling your existing best practices. An AI agent cannot make a broken process work. First, identify what messaging and campaigns are effective, then use AI to execute them at a near-infinite scale, 24/7.
A 'GenAI solves everything' mindset is flawed. High-latency models are unsuitable for real-time operational needs, like optimizing a warehouse worker's scanning path, which requires millisecond responses. The key is to apply the right tool—be it an optimizer, machine learning, or GenAI—to the specific business problem.
Building a single, all-purpose AI is like hiring one person for every company role. To maximize accuracy and creativity, build multiple custom GPTs, each trained for a specific function like copywriting or operations, and have them collaborate.
The most effective application of AI isn't a visible chatbot feature. It's an invisible layer that intelligently removes friction from existing user workflows. Instead of creating new work for users (like prompt engineering), AI should simplify experiences, like automatically surfacing a 'pay bill' link without the user ever consciously 'using AI.'
Asking an AI to 'predict' or 'evaluate' for a large sample size (e.g., 100,000 users) fundamentally changes its function. The AI automatically switches from generating generic creative options to providing a statistical simulation. This forces it to go deeper in its research and thinking, yielding more accurate and effective outputs.
