Frame email subject lines to appeal to the higher-level position your audience desires. A manager wants to know what a CMO is doing. This psychological tactic, which plays on ambition, can lift open rates by 24-28% over standard personalization by speaking to who your audience wants to become.

Specific, culturally relevant keywords in an email subject line can dramatically increase open rates. During Super Bowl week, terms like "MVP," "QB," or football-related emojis tap into the audience's current mindset, boosting engagement for any brand, regardless of its industry.

Combine two specific audience identifiers in your subject line, like role and company attribute ("Mid-market CMOs") or interest and a pain point ("Beauty fans with sensitive skin"). This "double personalization" tactic reportedly increases B2B open rates by 24% and B2C by 29% by making the message feel hyper-relevant.

Explicitly telling users what action to take in marketing copy taps into their subconscious willingness to follow instructions. Simple commands like 'open this,' 'save this post,' or 'screenshot this' prompt users to act, leading to measurable lifts in metrics like email opens and post saves on platforms like LinkedIn.

During Super Bowl week, incorporating relevant terms like 'MVP,' 'QB,' or football-related emojis into email subject lines can significantly increase open and click-through rates. This B2B tactic works by tapping into what's already top-of-mind for recipients, even in a professional context.

From October 1st through year-end, starting email subject lines with "Invitation" or "Invited" can boost open rates by 24% (B2C) to 28% (B2B). This tactic taps into the subconscious holiday season mindset where people are more receptive to being invited, whether to a sale, an event, or a piece of content.

A counterintuitive yet effective email tactic is capitalizing an entire word in the middle of a subject line, not at the start or end. This simple, cost-free A/B test is trending because it breaks visual patterns in the inbox, leading to a reported 16% open rate increase for B2B and 21% for B2C.

To capitalize on early holiday shoppers, consumer brands should start using the term 'Black Friday' in email subject lines during the last week of October and the first week of November. This tactic can lift open rates by more than 25%, beating competitors who wait until mid-November.

Contrary to the belief that holiday themes are unprofessional for B2B, incorporating playful, Halloween-related subject lines like "Don't ghost your leads" can boost email open rates by over 15%. This tactic is most effective when used in the 10 days leading up to the holiday.