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  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437
What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437

Do This, NOT That: Marketing Tips with Jay Schwedelson · Oct 28, 2025

This week: Instagram's new watch history, a surprising email trick to boost opens, and OpenAI's new project sharing to rival Google Docs.

Instagram's New 'Watch History' Feature Creates Unintended Social Risks for Users

Instagram's feature letting users see their 30-day watch history, while useful for rediscovering content, introduces a new privacy concern. It could 'disrupt so many relationships' as partners or others with access to a person's phone can now view potentially private or embarrassing viewing habits.

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437 thumbnail

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437

Do This, NOT That: Marketing Tips with Jay Schwedelson·10 months ago

Capitalizing a Single Word Mid-Subject Line Boosts Email Open Rates By Up to 21%

A counterintuitive yet effective email tactic is capitalizing an entire word in the middle of a subject line, not at the start or end. This simple, cost-free A/B test is trending because it breaks visual patterns in the inbox, leading to a reported 16% open rate increase for B2B and 21% for B2C.

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437 thumbnail

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437

Do This, NOT That: Marketing Tips with Jay Schwedelson·10 months ago

OpenAI's Project Sharing Feature Is a Direct Challenge to Google Drive's Dominance

OpenAI's expansion of ChatGPT's project sharing to all users is not just a feature update; it's a strategic move against Google Drive. By enabling multi-user collaboration similar to Google Docs, OpenAI is escalating the AI war from search to the lucrative collaborative productivity software market.

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437 thumbnail

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437

Do This, NOT That: Marketing Tips with Jay Schwedelson·10 months ago