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  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437
What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437

Do This, NOT That: Marketing Tips with Jay Schwedelson · Oct 28, 2025

This week: Instagram's new watch history, a surprising email trick to boost opens, and OpenAI's new project sharing to rival Google Docs.

Capitalizing a Single Word Mid-Subject Line Boosts Email Open Rates By Up to 21%

A counterintuitive yet effective email tactic is capitalizing an entire word in the middle of a subject line, not at the start or end. This simple, cost-free A/B test is trending because it breaks visual patterns in the inbox, leading to a reported 16% open rate increase for B2B and 21% for B2C.

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437 thumbnail

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437

Do This, NOT That: Marketing Tips with Jay Schwedelson·4 months ago

OpenAI's Project Sharing Feature Is a Direct Challenge to Google Drive's Dominance

OpenAI's expansion of ChatGPT's project sharing to all users is not just a feature update; it's a strategic move against Google Drive. By enabling multi-user collaboration similar to Google Docs, OpenAI is escalating the AI war from search to the lucrative collaborative productivity software market.

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437 thumbnail

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437

Do This, NOT That: Marketing Tips with Jay Schwedelson·4 months ago

Instagram's New 'Watch History' Feature Creates Unintended Social Risks for Users

Instagram's feature letting users see their 30-day watch history, while useful for rediscovering content, introduces a new privacy concern. It could 'disrupt so many relationships' as partners or others with access to a person's phone can now view potentially private or embarrassing viewing habits.

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437 thumbnail

What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + TV Watching Update! 📬 | Ep. 437

Do This, NOT That: Marketing Tips with Jay Schwedelson·4 months ago