Both X and LinkedIn are now algorithmically prioritizing and incentivizing thousand-word articles. This signals a major shift in social media strategy, moving beyond short-form content to a format where in-depth, original content is key to visibility, much like traditional blogging.
During major cultural events like the Super Bowl, incorporating timely keywords such as "touchdown," "big game," or "MVP" at the beginning of an email subject line can increase open rates by 15%. This tactic is effective across B2B and B2C sectors by tapping into the audience's collective mindset.
The NHL saw a significant boost in ticket sales from first-time buyers on platforms like StubHub, directly tied to the popularity of the HBO Max show "Heated Rivalry." This demonstrates how content on streaming platforms can serve as a powerful, indirect marketing channel to attract new audiences to real-world events.