The Super Bowl is a massive cultural moment. Even 'boring' B2B marketers can capitalize on this by incorporating relevant themes and language into their campaigns, regardless of industry. This taps into audience top-of-mind awareness and can lead to a significant lift in engagement.
Marketers can achieve hyper-personalization by targeting campaigns to the geographic areas of the competing Super Bowl teams. This allows for tailored messaging that resonates with local pride, leading to higher engagement on emails, landing pages, and social posts in those specific markets.
During Super Bowl week, incorporating relevant terms like 'MVP,' 'QB,' or football-related emojis into email subject lines can significantly increase open and click-through rates. This B2B tactic works by tapping into what's already top-of-mind for recipients, even in a professional context.