While the per-unit cost of using AI has plummeted, total enterprise spending has soared. This is a classic example of the Jevons paradox: efficiency gains and lower prices are unlocking entirely new use cases that were previously uneconomical, leading to a net increase in overall consumption and total expenditure.
The AI race has been a prisoner's dilemma where companies spend massively, fearing competitors will pull ahead. As the cost of next-gen systems like Blackwell and Rubin becomes astronomical, the sheer economics will force a shift. Decision-making will be dominated by ROI calculations rather than the existential dread of slowing down.
Increased developer productivity from AI won't lead to fewer jobs. Instead, it mirrors the Jevons paradox seen with electricity: as building software becomes cheaper and faster, the demand for it will dramatically increase. This boosts investment in new projects and ultimately grows the entire software engineering industry.
While an AI bubble seems negative, the overproduction of compute power creates a favorable environment for companies that consume it. As prices for compute drop, their cost of goods sold decreases, leading to higher gross margins and better business fundamentals.
The narrative of AI destroying jobs misses a key point: AI allows companies to 'hire software for a dollar' for tasks that were never economical to assign to humans. This will unlock new services and expand the economy, creating demand in areas that previously didn't exist.
Historically, labor costs dwarfed software spending. As AI automates tasks, software budgets will balloon, turning into a primary corporate expense. This forces CFOs to scrutinize software ROI with the same rigor they once applied only to their workforce.
The comparison of the AI hardware buildout to the dot-com "dark fiber" bubble is flawed because there are no "dark GPUs"—all compute is being used. As hardware efficiency improves and token costs fall (Jevons paradox), it will unlock countless new AI applications, ensuring that demand continues to absorb all available supply.
Contrary to the idea that technology always gets cheaper, building on AI is less expensive now. The current phase is characterized by abundant venture capital and intense competition among AI tool providers, which subsidizes costs for developers. As the market consolidates, these costs will rise.
A massive budget shift is underway where companies spend exponentially more on AI agents than on foundational software like CRM. One small team spends $500k annually on AI agents versus just $10k on Salesforce, signaling a tectonic shift in software value and spending priorities.
According to the Kalecki-Levy equation, gross investment spending immediately becomes revenue for another company. Unlike consumption-driven revenue which has immediate wage costs, the cost of investment (depreciation) is recognized slowly over time, creating a powerful, immediate boost to aggregate corporate profits.
The Jevons Paradox observes that technologies increasing efficiency often boost consumption rather than reduce it. Applied to AI, this means while some jobs will be automated, the increased productivity will likely expand the scope and volume of work, creating new roles, much like typewriters ultimately increased secretarial work.