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  1. The Business Brew
  2. Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem
Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem

The Business Brew · Oct 9, 2025

FGNX CEO Maja Vujinovic on her crypto journey, Tether's origins, and why Ethereum is becoming the essential settlement layer for a new global financial system.

The U.S. Government Killed Facebook's Libra to Control Stablecoins as a Geopolitical Tool

Libra's failure was not technical. The U.S. government intentionally blocked it, recognizing stablecoins as a way to extend the dollar's global dominance. It refused to let a private company control this new financial power, especially with a multi-currency basket.

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem thumbnail

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem

The Business Brew·6 months ago

AI Development Is Cheaper Today Than in the Future Due to Abundant Capital

Contrary to the idea that technology always gets cheaper, building on AI is less expensive now. The current phase is characterized by abundant venture capital and intense competition among AI tool providers, which subsidizes costs for developers. As the market consolidates, these costs will rise.

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem thumbnail

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem

The Business Brew·6 months ago

Tokenization’s Main Value is Slicing Illiquid Assets for Global Investor Access

The key benefit of tokenizing private credit or real estate is not just efficiency, but fractionalizing large, illiquid assets into smaller, tradable units. This unlocks global capital from family offices and other investors who cannot afford the traditional high minimum investment tickets.

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem thumbnail

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem

The Business Brew·6 months ago

Digital Asset Treasury Companies Act as a Bridge for TradFi Mandated Against Holding Crypto

Publicly traded companies holding digital assets like Ethereum (FGNX) or Bitcoin (MicroStrategy) serve a specific purpose: they offer a bridge for hedge funds, asset managers, and family offices whose mandates prohibit direct crypto ownership but permit holding equities.

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem thumbnail

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem

The Business Brew·6 months ago

View Bitcoin as a Digital Gold Reserve Asset and Ethereum as a Digital Oil Settlement Layer

To understand the crypto landscape, categorize assets by function. Bitcoin's primary role is a neutral, hard money store of value—like digital gold. Ethereum acts as a programmable settlement layer for stablecoins, tokenized assets, and AI agents—making it the system's digital oil.

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem thumbnail

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem

The Business Brew·6 months ago

The U.S. is Replacing Military Power with AI and Stablecoins to Maintain Global Hegemony

The U.S. government is actively promoting stablecoins and U.S.-based AI to extend its global influence. This strategy shifts from projecting power through military presence to technological and financial dominance, ensuring the dollar and American culture remain central to the global system.

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem thumbnail

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem

The Business Brew·6 months ago

SEC Chair Gary Gensler's Crypto Hostility Was a Strategic Delay for Wall Street Banks

Maja Vujinovic posits that Gary Gensler, despite his pro-crypto past, was strategically positioned by banks to slow innovation. This regulatory friction gave traditional financial institutions the necessary time to understand the technology and formulate their own digital asset strategies before competing.

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem thumbnail

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem

The Business Brew·6 months ago

GE Grounded 120 Megawatts of Energy Instead of Mining Bitcoin, Highlighting Corporate Inertia

Maja Vujinovic proposed using waste energy from testing airline engines to mine Bitcoin or power AI. GE's conservative culture and risk-averse legal department rejected the idea, showcasing how large corporations' inertia causes them to miss disruptive opportunities.

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem thumbnail

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem

The Business Brew·6 months ago

Ethereum's Dominance Stems From "Credible Neutrality," Giving Equal Access to All Participants

Beyond technical features, Ethereum's core value is its "credible neutrality." The protocol doesn't favor any single user, allowing a Nigerian remittance app to have the same infrastructure access as JP Morgan. This fundamental fairness drives its network effect and widespread adoption.

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem thumbnail

Maja Vujinovic - Crytpo Convo; Ethereum's Role In The Ecosystem

The Business Brew·6 months ago