The AI race has been a prisoner's dilemma where companies spend massively, fearing competitors will pull ahead. As the cost of next-gen systems like Blackwell and Rubin becomes astronomical, the sheer economics will force a shift. Decision-making will be dominated by ROI calculations rather than the existential dread of slowing down.

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Companies feel immense pressure to integrate AI to stay competitive, leading to massive spending. However, this rush means they lack the infrastructure to measure ROI, creating a paradox of anxious investment without clear proof of value.

A "software-only singularity," where AI recursively improves itself, is unlikely. Progress is fundamentally tied to large-scale, costly physical experiments (i.e., compute). The massive spending on experimental compute over pure researcher salaries indicates that physical experimentation, not just algorithms, remains the primary driver of breakthroughs.

Many top AI CEOs openly admit the extinction-level risks of their work, with some estimating a 25% chance. However, they feel powerless to stop the race. If a CEO paused for safety, investors would simply replace them with someone willing to push forward, creating a systemic trap where everyone sees the danger but no one can afford to hit the brakes.

C-suites are more motivated to adopt AI for revenue-generating "front office" activities (like investment analysis) than for cost-saving "back office" automation. The direct, tangible impact on making more money overcomes the organizational inertia that often stalls efficiency-focused technology deployments.

AI companies operate under the assumption that LLM prices will trend towards zero. This strategic bet means they intentionally de-prioritize heavy investment in cost optimization today, focusing instead on capturing the market and building features, confident that future, cheaper models will solve their margin problems for them.

Historically, labor costs dwarfed software spending. As AI automates tasks, software budgets will balloon, turning into a primary corporate expense. This forces CFOs to scrutinize software ROI with the same rigor they once applied only to their workforce.

AI progress was expected to stall in 2024-2025 due to hardware limitations on pre-training scaling laws. However, breakthroughs in post-training techniques like reasoning and test-time compute provided a new vector for improvement, bridging the gap until next-generation chips like NVIDIA's Blackwell arrived.

OpenAI now projects spending $115 billion by 2029, a staggering $80 billion more than previously forecast. This massive cash burn funds a vertical integration strategy, including custom chips and data centers, positioning OpenAI to compete directly with infrastructure providers like Microsoft Azure and Google Cloud.

Current AI spending appears bubble-like, but it's not propping up unprofitable operations. Inference is already profitable. The immense cash burn is a deliberate, forward-looking investment in developing future, more powerful models, not a sign of a failing business model. This re-frames the financial risk.

Many AI startups prioritize growth, leading to unsustainable gross margins (below 15%) due to high compute costs. This is a ticking time bomb. Eventually, these companies must undertake a costly, time-consuming re-architecture to optimize for cost and build a viable business.

AI Spending Will Soon Be Governed by ROI, Not Existential Fear | RiffOn