For moderate-risk, ultra-high-net-worth clients, Goldman Sachs advocates a surprisingly high 27% portfolio allocation to alternatives. The main challenge is implementation, so the firm uses proprietary "commitment planners" to help clients methodically invest capital annually, ensuring diversification across vintage years, strategies, and managers.

Widespread adoption of alternatives in "off-the-shelf" target-date funds faces immense inertia. The initial traction will come from large corporations with sophisticated internal investment teams creating custom target-date funds and from individual managed account platforms, which are far more nimble.

The conversation around adding alternatives to 401(k) plans is not about offering standalone private equity funds. The practical implementation is embedding this exposure within target-date funds, often as collective investment trusts, which mitigates liquidity risk and simplifies the investment decision for participants.

To solve the critical illiquidity problem for individual investors, Goldman Sachs operates a proprietary, quarterly secondary market developed over 20 years. This platform allows its wealth clients to list and sell their alternative investment positions, transacting over a billion dollars in NAV annually and providing a crucial liquidity solution.

While fears of retail investors gambling on venture capital exist, the primary growth in retail alternatives is in yield-oriented strategies like private credit and infrastructure. These products meet the demand for high current income and lower volatility, especially for those in or near retirement, making them a more logical first step.

Alternative asset managers cannot simply create a product and expect private wealth channels to 'fill the bucket.' Success requires a significant, dedicated infrastructure for wholesaling, marketing, and advisor education across various dealer channels—a resource-intensive commitment that serves as a high barrier to entry.

Increased retail access to alternatives helps level the playing field between individual and institutional investors. However, capturing this opportunity favors large, scaled managers like Blackstone and Apollo who can afford brand marketing and distribution. This dynamic accelerates industry consolidation, widening the gap between mega-firms and smaller managers.

Instead of viewing the flood of private wealth as competition for deals, savvy institutional investors can capitalize on it. Opportunities exist to seed new retail-focused vehicles to gain economics, buy GP stakes in managers entering the wealth channel, or use new evergreen funds as a source of secondary market liquidity.

Goldman's product strategy for alternatives is tiered by wealth. While ultra-high-net-worth clients see a broad spectrum of products, the high-net-worth segment is primarily offered yield-based funds like private credit. The compelling quarterly cash distributions are easier to understand and help psychologically de-risk the investment for this audience.