Construction projects have limited upside (e.g., 10-15% under budget) but massive downside (100-300%+ over budget). This skewed risk profile rationally incentivizes builders to stick with predictable, traditional methods rather than adopt new technologies that could lead to catastrophic overruns.

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History shows pioneers who fund massive infrastructure shifts, like railroads or the early internet, frequently lose their investment. The real profits are captured later by companies that build services on top of the now-established, de-risked platform.

The collapse of Katerra, which burned through $2-3 billion in VC funding, shows that simply applying factory models to construction is not enough. The startup's failure highlights that deep, systemic issues like logistics, regulation, and on-site complexity cannot be solved by capital alone.

Contrary to popular belief, successful entrepreneurs are not reckless risk-takers. They are experts at systematically eliminating risk. They validate demand before building, structure deals to minimize capital outlay (e.g., leasing planes), and enter markets with weak competition. Their goal is to win with the least possible exposure.

Corporate creativity follows a bell curve. Early-stage companies and those facing catastrophic failure (the tails) are forced to innovate. Most established companies exist in the middle, where repeating proven playbooks and playing it safe stifles true risk-taking.

In a new, high-risk category, betting on infrastructure ('shovels') isn't necessarily safer. If the category fails, both app and infra lose. But if it succeeds, the application layer captures disproportionately more value, making the infrastructure a lower-upside bet for the same level of existential risk.

Innovation doesn't happen without risk-taking. What we call speculation is the essential fuel that allows groundbreaking ideas, like those of Elon Musk, to get funded and developed. While dangerous, attempting to eliminate speculative bubbles entirely would also stifle world-changing progress.

Contrary to most industries that see technological gains, housing construction has become less efficient. This stagnation is a key, often overlooked driver of housing affordability issues, as the fundamental cost to build has not decreased with technology.

Many businesses avoid adopting new tools like online scheduling because they fixate on potential outlier problems (e.g., a complex booking). This "paralysis by analysis" over imaginary scenarios prevents them from capturing the majority of leads who would benefit from convenience, ultimately costing them business.

Afeyan distinguishes risk (known probabilities) from uncertainty (unknown probabilities). Since breakthrough innovation deals with the unknown, traditional risk/reward models fail. The correct strategy is not to mitigate risk but to pursue multiple, diverse options to navigate uncertainty.

The "cost-plus" regulatory model allows utilities to earn a guaranteed return on capital investments (CAPEX) but no margin on operational expenses (OPEX). This creates a powerful, often inefficient, incentive for utilities to solve every problem by building expensive new infrastructure, even when cheaper operational solutions exist.