For over a century, video has been society's "judge and jury." The rapid rise of convincing AI-generated deepfakes will completely erode this trust within a decade, necessitating a new system for truth verification, likely the blockchain.

Adam Mosseri’s public statement that we can no longer assume photos or videos are real marks a pivotal shift. He suggests moving from a default of trust to a default of skepticism, effectively admitting platforms have lost the war on deepfakes and placing the burden of verification on users.

The proliferation of deepfakes is a positive development because it democratizes media manipulation, which was previously exclusive to well-resourced entities. This widespread availability of synthetic media will force the public to become more skeptical of video evidence and less likely to form opinions based on short, decontextualized clips.

As AI makes it impossible to distinguish real from fake online content (the 'dead internet theory'), society will be forced to question reality itself. This skepticism is ultimately beneficial, as it will lead people to place a higher value on tangible, verifiable experiences like physical touch, nature, and in-person connection, which cannot be digitally replicated.

The modern media ecosystem is defined by the decomposition of truth. From AI-generated fake images to conspiracy theories blending real and fake documents on X, people are becoming accustomed to an environment where discerning absolute reality is difficult and are willing to live with that ambiguity.

The overwhelming volume of fake online content creates a 'liar's dividend' where casting doubt on real events is easy. This has expanded beyond politics to become a core cultural mechanism, allowing people to reject any reality that conflicts with their worldview by simply labeling it as fake.

Counterintuitively, as AI makes it easy to fake any video or audio, the power of "gotcha" recordings will diminish. The plausible deniability of "it could be a deepfake" may free people from the social surveillance state created by smartphone cameras.

The rapid advancement of AI-generated video will soon make it impossible to distinguish real footage from deepfakes. This will cause a societal shift, eroding the concept of 'video proof' which has been a cornerstone of trust for the past century.

Beyond generating fake content, AI exacerbates public skepticism towards all information, even from established sources. This erodes the common factual basis on which society operates, making it harder for democracies to function as people can't even agree on the basic building blocks of information.