Pinterest's CEO reframes the DEI debate by stating it is not in conflict with meritocracy, but a requirement for it. A system that isn't inclusive inherently limits its talent pool, making it less meritorious. By focusing on inclusion, Pinterest gained an "unfair share of great talent" and outperformed competitors.

DEI progress will only accelerate when it's treated as a core business objective, not a philanthropic one. If missing DEI targets impacted a leader's bonus as much as missing financial targets, organizations would see rapid, meaningful change.

To effectively lead through influence, go beyond aligning on shared business objectives. Understand what personally motivates your cross-functional peers—their career aspirations or personal goals. The most powerful way to gain buy-in is to demonstrate how your initiative helps them achieve their individual ambitions.

Relying on moral imperatives alone often fails to change entrenched hiring behaviors. Quotas, while controversial, act as a necessary catalyst by mandating different actions. This forces organizations to break the cycle of inertia and groupthink that perpetuates homogenous leadership.

True DEI measurement goes beyond representation metrics ('butts in seats'). It assesses whether diverse employees feel valued enough to contribute their unique cultural insights to core business functions, like marketing strategy, thereby directly impacting business outcomes.

Instead of setting diversity quotas for her male-dominated tech network, Muriel Faberge simply encouraged members to invite their female colleagues, sisters, and even mothers. This simple, personal approach naturally led to a balanced community with roughly equal gender representation, without forced mandates.

In niche sectors like aerospace engineering, the pool of senior, diverse talent is limited. A pragmatic strategy is to hire the best available senior specialists while intensely focusing diversity efforts on junior roles and internships. This builds a more diverse next generation of leaders from the ground up.

Abstract values like "celebrate diversity" are useless for driving behavior. A value is only effective if it's tangible enough to be used in a performance review. Instead, use an observable action like "include all perspectives," which you can coach and evaluate.

When leaders resist DEI on moral grounds, reframe it as a business necessity. Connect a diverse workforce to understanding and capturing untapped, diverse customer markets. This shifts the conversation from a perceived cost (subtraction) to a clear business gain (expansion).