The inflationary impact of tariffs is appearing slower than economists expected. Companies are hesitating to be the first to raise prices, fearing being publicly called out by politicians and losing customers to competitors who are waiting out the trade policy uncertainty.
Related Insights
Instead of immediately passing tariff costs to consumers, US corporations are initially absorbing the shock. They are mitigating the impact by reducing labor costs and accepting lower profitability, which explains the lag between tariff implementation and broad consumer inflation.
Brands should be transparent about price increases due to external factors like tariffs. Unlike airlines that permanently added fees, businesses that remove surcharges when costs decrease build long-term trust and avoid commoditization.
The Federal Reserve Chair has explicitly stated that current inflation above the target is driven by tariffs on goods. This is being masked by disinflation in the services sector, suggesting that underlying, broad-based inflationary pressures in the economy are actually quite weak.
Given that trade policy can shift unpredictably, rushing to execute multi-year supply chain changes is a high-risk move. According to Flexport's CEO, staying calm and doing nothing can be a radical but wise action until the policy environment stabilizes and provides more clarity.
The inflation market's reaction to tariff news has fundamentally shifted. Unlike in the past, recent tariff threats failed to raise front-end inflation expectations. This indicates investors are now more concerned about the negative impact on economic growth and labor markets than the direct pass-through to consumer prices.
The Fed expects inflation from tariffs to be a temporary phenomenon, peaking in Q1 before subsiding. This view allows policymakers to "look through" the temporary price spike and focus on what they see as a more pressing risk: a cooling labor market. This trade-off is described as the "cost of providing insurance to the labor market."
Robert Kaplan cautions against dismissing inflation risks. Many businesses are still absorbing tariff costs or working through pre-tariff inventory. He believes the full price impact will be passed on to consumers in 2026, potentially keeping inflation stickier than markets currently expect.
The economic impact of tariffs is not an immediate, one-time price adjustment. Instead, Boston Fed President Collins characterizes it as a "long one-off" process where the full effect can take months or even a year to filter through the economy. This prolonged adjustment period extends uncertainty and complicates inflation forecasting.
While the direct impact of tariffs may be temporary, the elongated process risks making consumers and businesses comfortable with higher inflation. Combined with questions about the Federal Reserve's political independence, this could unmoor expectations and make inflation persistent.
Tariffs are creating a stagflationary effect on the economy. This is visible in PMI data, which shows muted business activity while the "prices paid" component remains high. This combination of slowing growth and rising costs acts as a significant "speed break" on the economy without stopping it entirely.
