The challenge for SaaS isn't simply adding an AI agent. Growth is attacked by shrinking workforces (seat contraction), CIO budgets shifting to AI, and aggressive price hikes that eliminate upsell opportunities. This combination makes returning to the high-growth, high-NRR days of the past unlikely.
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Selling an efficiency-focused SaaS tool is harder than ever. CIOs are cutting classic SaaS tools while expanding their AI budget. Any remaining efficiency spend is being consumed by price hikes from giants like Salesforce, leaving no room for new, non-AI vendors.
Traditional SaaS companies are trapped by their per-seat pricing model. Their own AI agents, if successful, would reduce the number of human seats needed, cannibalizing their core revenue. AI-native startups exploit this by using value-based pricing (e.g., tasks completed), aligning their success with customer automation goals.
While overall enterprise software spending is hitting record highs, this growth is not a rising tide for all. Half the increase is consumed by existing vendors' price hikes and 30% is allocated to new AI initiatives, leaving minimal budget for traditional SaaS tools.
AI is making core software functionality nearly free, creating an existential crisis for traditional SaaS companies. The old model of 90%+ gross margins is disappearing. The future will be dominated by a few large AI players with lower margins, alongside a strategic shift towards monetizing high-value services.
In the age of AI, 10-15 year old SaaS companies face an existential crisis. To stay relevant, they must be willing to make radical changes to culture and product, even if it threatens existing revenue. The alternative is becoming a legacy player as nimbler startups capture the market.
The lucrative maintenance and migration revenue streams for enterprise SaaS, which constitute up to 90% of software dollars, are under threat. AI agents and new systems are poised to aggressively shrink this market, severely impacting public SaaS companies' incremental revenue.
To succeed in the AI era, SaaS companies cannot just add AI features. They must undergo a 'brutal' transformation, changing everything from their org chart and GTM strategy to their core metrics and pricing model. This is a non-negotiable, foundational shift.
Sierra CEO Bret Taylor argues that transitioning from per-seat software licensing to value-based AI agents is a business model disruption, not just a technological one. Public companies struggle to navigate this shift as it creates a 'trough of despair' in quarterly earnings, threatening their core revenue before the new model matures.
A 'tale of two cities' exists in SaaS. Traditional software budgets are frozen, with spending eaten by price hikes from incumbents. Simultaneously, new, separate AI budgets are creating massive opportunities, making the market feel dead for classic SaaS but booming for AI-native solutions.
The push for AI-driven efficiency means many companies are past 'peak employee.' This creates a scenario analogous to a country with a declining population, where the total number of available seats is in permanent decline, making per-seat pricing a fundamentally flawed long-term business model.
