"Seagull leadership" is dropping a new idea on your team without a clear plan for implementation, support, or training. To avoid this, leaders must meticulously plan every step of a new initiative—from process to customer impact—before presenting it to the team.
Business leaders often assume their teams are independently adopting AI. In reality, employees are hesitant to admit they don't know how to use it effectively and are waiting for formal training and a clear strategy. The responsibility falls on leadership to initiate AI education.
Don't expect your organization to adopt a new strategy uniformly. Apply the 'Crossing the Chasm' model internally: identify early adopters to champion the change, then methodically win over the early majority and laggards. This manages expectations and improves strategic alignment across the company.
Leaders often feel pressured to act, creating 'motion' simply to feel productive. True 'momentum,' however, is built by first stepping back to identify the *right* first step. This ensures energy is directed towards focused progress on core challenges, not just scattered activity.
Leaders can reduce team anxiety and prevent misinterpretation by explicitly categorizing input. 'Do' is a direct order (used rarely), 'Try' is an experiment, and 'Consider' is a low-stakes suggestion (used 80-85% of the time). This ensures a leader's random thoughts aren't treated as gospel.
Don't pitch big ideas by going straight to the CEO for a mandate; this alienates the teams who must execute. Instead, introduce ideas casually to find a small group of collaborative "yes, and" thinkers. Build momentum with this core coalition before presenting the developed concept more broadly.
Even with a solid plan, failing to communicate it *before* execution makes you seem reactive. Leaders perceive strategy through proactive announcements. Stating what you are going to do frames your actions as deliberate, while explaining them only when asked sounds defensive and tactical.
To introduce a new idea, a leader shouldn't dictate terms. Instead, they should pose it as a discussion topic and listen to the language the team uses (e.g., "cost of living" vs. "inflation"). Adopting their terminology builds shared understanding and makes people feel heard, which enables collective action.
Leaders returning from conferences with many new ideas often overwhelm their teams by trying to implement everything at once. A better approach is to prioritize the single most impactful initiative, plan it meticulously, and launch it successfully before moving to the next one.
When strategic direction is unclear due to leadership changes, waiting for clarity leads to stagnation. The better approach is to create a draft plan with the explicit understanding it may be discarded. This provides a starting point for new leadership and maintains team momentum, so long as you are psychologically prepared to pivot.
To get your team to adopt a new strategy, you as the leader must present it with absolute conviction. Any hesitation you express will be amplified by your team, leading them to reject the idea because they sense your lack of belief.