Prospects often hesitate to open emails, fearing a lengthy commitment. By adding an estimated read time (e.g., '3-minute read') to your pre-header, you manage expectations, remove friction, and make it easier for them to engage, which boosts open rates.

Explicitly telling users what action to take in marketing copy taps into their subconscious willingness to follow instructions. Simple commands like 'open this,' 'save this post,' or 'screenshot this' prompt users to act, leading to measurable lifts in metrics like email opens and post saves on platforms like LinkedIn.

The packaging of a lead magnet—specifically its headline—has a disproportionate impact on how many people opt-in. Businesses should spend more time testing the name and framing of their lead magnet rather than endlessly tweaking the content inside, provided the content solves a real problem.

Prospects have minimal attention spans. To capture their interest, marketing copy in emails or social posts must be 75 words or less and contained in a single paragraph. Reserve longer, more detailed content (100-150 words) for your existing customer base, as they are already invested and more willing to read.

In the first two weeks of the year, your audience's attention span is extremely short as they catch up on work. Cater to this mindset by using shorter subject lines, concise body copy, and designs with plenty of white space in emails and social posts to improve consumption.

Readers often hesitate to open content, fearing a significant time commitment. By explicitly stating the 'read time' (e.g., 'a two-minute read') in email pre-headers or social posts, you remove this uncertainty. This small addition manages expectations, making people more likely to open the content immediately or save it for a known-duration break later.

In the first two weeks of the year, audiences are mentally overloaded and have very short attention spans. Marketers should adapt by using concise copy, shorter subject lines, and generous white space in emails and social posts to align with the audience's desire for easily consumable content.

Marketers often save commands for the end of the funnel (e.g., 'Buy Now'). A more effective strategy is to use small, directive CTAs like 'Read this' or 'Screenshot this' at the beginning of the user journey. This captures and guides attention early, increasing the likelihood users reach the final conversion step.

During periods when audiences feel time-pressed, like late January, using 'TLDR' (Too Long; Didn't Read) at the start of subject lines, landing page headlines, or social posts is highly effective. It acknowledges the reader's time scarcity and promises a quick summary, which can significantly increase engagement and conversions.