In late January and early February, consumers and business professionals feel pressed for time. Marketers can increase conversions by offering shorter content formats and explicitly highlighting the minimal time commitment, like a '22-minute webinar' or a '9-minute call.'
During busy periods like early Q1, audiences crave efficiency. Starting subject lines, landing page headlines, or social posts with 'TLDR' immediately signals a concise summary. This tactic respects the reader's time and can significantly increase engagement and conversion rates.
Prospects often hesitate to open emails, fearing a lengthy commitment. By adding an estimated read time (e.g., '3-minute read') to your pre-header, you manage expectations, remove friction, and make it easier for them to engage, which boosts open rates.
Standard time blocks like 15 or 30 minutes can feel like generic placeholders. Using specific, unusual numbers (e.g., a 22-minute webinar) stands out, signals that you've thoughtfully planned the session, and conveys a stronger respect for the attendee's time, boosting sign-ups.