OpenAI intentionally releases powerful technologies like Sora in stages, viewing it as the "GPT-3.5 moment for video." This approach avoids "dropping bombshells" and allows society to gradually understand, adapt to, and establish norms for the technology's long-term impact.

Unlike mature tech products with annual releases, the AI model landscape is in a constant state of flux. Companies are incentivized to launch new versions immediately to claim the top spot on performance benchmarks, leading to a frenetic and unpredictable release schedule rather than a stable cadence.

Amazon is deliberately rolling out its new AI, Alexa Plus, slowly and as an opt-in feature. The primary reason is to avoid disrupting the experience for hundreds of millions of existing users, as a single mistake with the new technology could permanently erode customer trust.

In the fast-paced world of AI, focusing only on the limitations of current models is a failing strategy. GitHub's CPO advises product teams to design for the future capabilities they anticipate. This ensures that when a more powerful model drops, the product experience can be rapidly upgraded to its full potential.

A paradox of rapid AI progress is the widening "expectation gap." As users become accustomed to AI's power, their expectations for its capabilities grow even faster than the technology itself. This leads to a persistent feeling of frustration, even though the tools are objectively better than they were a year ago.

The discourse around AGI is caught in a paradox. Either it is already emerging, in which case it's less a cataclysmic event and more an incremental software improvement, or it remains a perpetually receding future goal. This captures the tension between the hype of superhuman intelligence and the reality of software development.

Successful AI products follow a three-stage evolution. Version 1.0 attracts 'AI tourists' who play with the tool. Version 2.0 serves early adopters who provide crucial feedback. Only version 3.0 is ready to target the mass market, which hates change and requires a truly polished, valuable product.

Kevin Rose argues against forming fixed opinions on AI capabilities. The technology leapfrogs every 4-8 weeks, meaning a developer who found AI coding assistants "horrible" three months ago is judging a tool that is now 3-4 times better. One must continuously re-evaluate AI tools to stay current.

Despite a media narrative of AI stagnation, the reality is an accelerating arms race. A rapid-fire succession of major model updates from OpenAI (GPT-5.2), Google (Gemini 3), and Anthropic (Claude 4.5) within just months proves the pace of innovation is increasing, not slowing down.