Sci-fi predicted parades when AI passed the Turing test, but in reality, it happened with models like GPT-3.5 and the world barely noticed. This reveals humanity's incredible ability to quickly normalize profound technological leaps and simply move the goalposts for what feels revolutionary.

The obvious social play for OpenAI is to embed collaborative features within ChatGPT, leveraging its utility. Instead, the company launched Sora, a separate entertainment app. This focus on niche content creation over core product utility is a questionable strategy for building a lasting social network.

Upcoming tools like Sora automate the script-to-video workflow, commoditizing the technical production process. This forces creative agencies to evolve. Their value will no longer be in execution but in their ability to generate a high volume of brilliant, brand-aligned ideas and manage creative strategy.

OpenAI announced goals for an AI research intern by 2026 and a fully autonomous researcher by 2028. This isn't just a scientific pursuit; it's a core business strategy to exponentially accelerate AI discovery by automating innovation itself, which they plan to sell as a high-priced agent.

A fundamental tension within OpenAI's board was the catch-22 of safety. While some advocated for slowing down, others argued that being too cautious would allow a less scrupulous competitor to achieve AGI first, creating an even greater safety risk for humanity. This paradox fueled internal conflict and justified a rapid development pace.

After facing backlash for over-promising on past releases, OpenAI has adopted a "low ball" communication strategy. The company intentionally underplayed the GPT-5.1 update to avoid being "crushed" by criticism when perceived improvements don't match the hype, letting positive user discoveries drive the narrative instead.

The OpenAI team believes generative video won't just create traditional feature films more easily. It will give rise to entirely new mediums and creator classes, much like the film camera created cinema, a medium distinct from the recorded stage plays it was first used for.

Successful AI products follow a three-stage evolution. Version 1.0 attracts 'AI tourists' who play with the tool. Version 2.0 serves early adopters who provide crucial feedback. Only version 3.0 is ready to target the mass market, which hates change and requires a truly polished, valuable product.

OpenAI launched Sora 2 knowing it would generate copyrighted content to achieve viral growth and app store dominance, planning to implement controls only after securing market position and forcing rights holders to negotiate.