AI tools accelerate development. Instead of using this new speed to add more features (increasing scope), designers should leverage it to deepen the craft and quality of the core, essential features, creating an experience users have never seen before.

Prototyping directly in the production environment makes high-quality interactions achievable without extensive resources. This dissolves the traditional design dilemma of sacrificing quality for speed, allowing teams to build better products faster.

AI makes iterating in code as inexpensive as sketching in design tools. This allows teams to skip low-fidelity wireframes and start with functional prototypes, blowing up traditional, linear development processes and reinventing workflows daily.

Capable AI coding assistants allow PMs to build and test functional prototypes or "skills" in a single day. This changes the product development philosophy, prioritizing quick validation with users over creating detailed UI mockups and specifications upfront.

Companies are using AI tools like Perplexity Computer to build functional MVPs almost instantly. This cultural shift allows teams to interact with a working version of an idea to gauge its value before investing significant engineering resources, replacing the traditional text-based planning phase.

AI co-pilots have accelerated engineering velocity to the point where traditional design-led workflows are now the slowest part of product development. In response, some agile teams are flipping the process, having engineers build a functional prototype first and then creating formal Figma designs and UI polish later.

Historically, resource-intensive prototyping (requiring designers and tools like Figma) was reserved for major features. AI tools reduce prototype creation time to minutes, allowing PMs to de-risk even minor features with user testing and solution discovery, improving the entire product's success rate.

By automating mechanical build tasks, AI liberates significant time in the development cycle. Teams can reallocate this time to more strategic upstream activities like planning and exploration, and downstream refinement, focusing on high-quality craft and polish.

Years of focusing on MVPs has weakened the ability of product teams to imagine magical, delightful features. AI prototyping tools make ambitious ideas easier to build, helping teams reignite their creative muscles and aim for awesome products, not just viable ones.