While other CEOs blame remote work for stifling innovation, New Balance's CEO credits a mandatory 7:30 AM Tuesday Zoom meeting, started during the pandemic, as the key driver for its historic growth. A single, consistent meeting can be a powerful offensive tool.
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Typical marketing meetings devolve into a list of completed tasks and vanity metrics. A "Momentum Meeting" is fundamentally different: it’s structured around scorecards and goals. The focus shifts from "what did we do?" to "did we move the needle, and if not, why?" This fosters accountability and strategic problem-solving.
Goldcast's CMO structures her week to serve her team: a strategic leadership sync, 1-on-1s framed as "how can I help remove blockers?", and no-agenda skip-level meetings to gather unfiltered feedback. This leadership model prioritizes enabling the team over top-down status updates.
The pandemic's urgency forced Walmart's leadership to accelerate its meeting cadence from a weekly/monthly rhythm to a daily one. This faster pace necessitated greater delegation, revealing the high quality and speed of decisions made by empowered associates throughout the organization.
Inspired by Jensen Huang, CEO Nikesh Arora expanded his staff meeting from 8 to 25 people. This bypasses a layer of management filtering, ensuring more leaders hear the strategic "why" directly, reducing confusion and improving alignment down the organization.
Loom's internal research found that managers sharing weekly video updates, rather than text-based ones, resulted in a 2x increase in team connection. This practice cascades information effectively, models time empathy, and ensures employees feel more recognized and clear on their goals.
Global teams miss the spontaneous chats of co-located offices. Leaders can fix this by formally dedicating 5-7 minutes at the start of meetings for non-work check-ins. This "structured unstructured time" materially improves team cohesion, performance, and long-term collaboration, making the perceived inefficiency highly valuable.
Use company-wide meetings to reinforce your operating system. Instead of only celebrating wins, have successful teams present the specific processes and methods they used. This turns every success story into a practical, scalable lesson for the entire organization.
Instead of presenting information that can be read in an email, a successful founder sent updates beforehand. This freed up meeting time for strategic discussions on product, capital, and hiring, which accelerated the company's growth.
To stay current, the marketing team dedicates two hours on 30 Tuesdays a year to a learning forum. Each director owns a theme for the year (e.g., AI, competitive intelligence) and is responsible for programming several sessions, ensuring a constant influx of external ideas and internal cross-pollination.
To avoid bureaucratic slowdown, LEGO's CEO broke his leadership team into smaller, empowered subgroups like a "commercial triangle" (CCO, COO, CMO). These groups handle operational decisions, only escalating disagreements. This has cut full executive meetings to just one hour a month plus quarterly strategy sessions.
