Tech leaders cite Jevon's Paradox, suggesting AI efficiency will create more jobs. However, this historical model may not hold, as the speed of AI disruption outpaces society's ability to adapt, and demand for knowledge work isn't infinitely elastic.
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Beyond displacing current workers, AI will lead to hiring "abatement," where companies proactively eliminate roles from their hiring plans altogether. This is a subtle but profound workforce shift, as entire job categories may vanish from the market before employees can be retrained.
Historically, humans moved from manual to cognitive labor as technology automated physical tasks. Emad Mostaque argues AI now automates cognitive work, creating an "intelligence inversion." There's no obvious higher-value domain left for human labor to escape to, unlike previous technological shifts.
As technology made marketing tasks more efficient (e.g., Google Ads), it democratized access, causing a 5x increase in marketing jobs since the 1970s. Box's CEO argues AI will have a similar effect on all knowledge work by lowering costs, which will dramatically increase overall demand for that work.
AI makes tasks cheaper and faster. This increased efficiency doesn't reduce the need for workers; instead, it increases the demand for their work, as companies can now afford to do more of it. This creates a positive feedback loop that may lead to more hiring, not less.
For current AI valuations to be realized, AI must deliver unprecedented efficiency, likely causing mass job displacement. This would disrupt the consumer economy that supports these companies, creating a fundamental contradiction where the condition for success undermines the system itself.
AI's impact on labor will likely follow a deceptive curve: an initial boost in productivity as it augments human workers, followed by a crash as it masters their domains and replaces them entirely. This creates a false sense of security, delaying necessary policy responses.
Unlike past technological shifts where humans could learn new trades, AI is a "tractor for everything." It will automate a task and then move to automate the next available task faster than a human can reskill, making long-term job security increasingly precarious for cognitive labor.
The US economy is currently experiencing near-zero job growth despite typical 2% productivity gains. A significant increase in productivity driven by AI, without a corresponding surge in economic output, could paradoxically lead to outright job losses. This creates a scenario where positive productivity news could have negative employment consequences.
The labor market faces a dual threat. Weak demand, linked to tariffs and deglobalization, has already pushed job growth to zero. As AI adoption accelerates productivity, it could further suppress labor demand, potentially tipping the economy into a state of net job decline.
The Jevons Paradox observes that technologies increasing efficiency often boost consumption rather than reduce it. Applied to AI, this means while some jobs will be automated, the increased productivity will likely expand the scope and volume of work, creating new roles, much like typewriters ultimately increased secretarial work.
