As technology made marketing tasks more efficient (e.g., Google Ads), it democratized access, causing a 5x increase in marketing jobs since the 1970s. Box's CEO argues AI will have a similar effect on all knowledge work by lowering costs, which will dramatically increase overall demand for that work.
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AI is unlikely to replace fields like radiology because of Jevons Paradox. By making scans cheaper and faster, AI increases the overall demand for scans, which in turn can increase the total number of jobs for human radiologists to manage the higher volume and complex cases.
Fears that AI will eliminate entry-level jobs are unfounded due to Jevon's paradox. Just as Excel didn't kill accounting jobs but instead enabled more complex financial analysis, AI will augment the work of junior employees, increasing the sophistication and volume of their output rather than replacing them.
AI's ability to generate ideas and initial drafts for a few dollars removes the high cost of entry for new projects. This "ideation" phase, once proven successful, often justifies hiring human experts for full execution, creating net-new work that was previously unaffordable.
Increased developer productivity from AI won't lead to fewer jobs. Instead, it mirrors the Jevons paradox seen with electricity: as building software becomes cheaper and faster, the demand for it will dramatically increase. This boosts investment in new projects and ultimately grows the entire software engineering industry.
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Don't view AI through a cost-cutting lens. If AI makes a single software developer 10x more productive—generating $5M in value instead of $500k—the rational business decision is to hire more developers to scale that value creation, not fewer.
Contrary to fears of mass unemployment, research from the World Economic Forum suggests a net positive impact on jobs from AI. While automation may influence 15% of existing roles, AI is projected to help create 26% new job opportunities, indicating a workforce transformation and skill shift rather than a workforce reduction.
AI agents that explain equations or decompose forecast changes are seen as complementary technologies. They automate routine tasks, allowing economists to focus on enhancing model quality, building new models, or expanding coverage, rather than reducing headcount. This follows the Jevons paradox, where efficiency gains increase demand.
AI makes tasks cheaper and faster. This increased efficiency doesn't reduce the need for workers; instead, it increases the demand for their work, as companies can now afford to do more of it. This creates a positive feedback loop that may lead to more hiring, not less.
The narrative of AI destroying jobs misses a key point: AI allows companies to 'hire software for a dollar' for tasks that were never economical to assign to humans. This will unlock new services and expand the economy, creating demand in areas that previously didn't exist.
The Jevons Paradox observes that technologies increasing efficiency often boost consumption rather than reduce it. Applied to AI, this means while some jobs will be automated, the increased productivity will likely expand the scope and volume of work, creating new roles, much like typewriters ultimately increased secretarial work.
