As AI infrastructure giants become government-backed utilities, their investment appeal diminishes like banks after 2008. The next wave of value creation will come from stagnant, existing businesses that adopt AI to unlock new margins, leveraging their established brands and distribution channels rather than building new rails from scratch.

Like containerization, AI is a transformative technology where value may accrue to customers and users, not the creators of the core infrastructure. The biggest fortunes from containerization were made by companies like Nike and Apple that leveraged global supply chains, not by investors in the container companies themselves.

Instead of betting on specific AI models like ChatGPT, a more robust strategy is to invest in the underlying infrastructure that all AI development requires. This 'onion' approach focuses on second-order essentials like semiconductors and data centers, which are poised to grow regardless of which consumer-facing application wins.

The investment mania has moved beyond AI model providers. The new game for savvy investors is identifying and backing the next inevitable supply chain constraint—like memory chips or data center cooling—which will profit regardless of which AI software company ultimately wins.

In 2026, the AI investment narrative will expand from foundational model creators to companies building applications and services. It also includes sectors enabling AI growth, such as energy generation and data centers, offering a wider range of investment opportunities beyond the initial tech giants.

The AI boom has created a series of supply chain bottlenecks. First, it was GPUs (Nvidia), then energy (GE Vernova), and now fiber optic cables (Corning). Companies that solve these critical shortages command immense pricing power, leading to soaring stock prices. The key is to find the next essential, scarce component.

Instead of betting on unknowable AI winners, a better strategy is to find quality companies the market has written off as "losers" due to AI fears. Similar to the unloved "old economy" stocks during the dot-com bubble, these perceived victims could offer significant upside if the disruption threat is overblown.

When investing in AI, the focus should be on companies building durable, multi-purpose infrastructure or solving real-world problems with a sustainable data flywheel. This approach is superior to backing firms with impressive tech demonstrations that lack a clear, defensible business model.

Drawing a parallel to the early internet, where initial market-anointed winners like Ask Jeeves failed, the current AI boom presents a similar risk. A more prudent strategy is to invest in companies across various sectors that are effectively adopting AI to enhance productivity, as this is where widespread, long-term value will be created.