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Geoff Teehan keeps his design team small (5 people) but highly effective. His hiring strategy focuses on finding well-rounded designers who are great across the board but also bring a unique, gap-filling superpower that elevates the entire team's capabilities.

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Most founders hire senior talent by looking for a lack of weakness. A better approach is to first define the single most critical superpower the role requires. Then, search for a candidate who is a superstar at that one thing, even if they have deficiencies elsewhere.

Like influential music scenes, a small team of high-performers creates a virtuous cycle. They inspire and elevate each other, establishing a high standard of execution that attracts and develops other top talent, making the whole team more effective.

To build a resilient design team for the AI era, focus on three profiles: 'block-shaped' generalists with multiple core skills, deep T-shaped specialists who are top 10% in their field, and highly motivated new graduates who can learn quickly without the baggage of old processes.

Trae Stephens of Anduril argues the best companies are built like the X-Men. They are composed of individuals with deep, 'spiky' expertise in one area who cover for each other's weaknesses, rather than a team of jacks-of-all-trades.

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Trae Stephens

Grit·5 months ago

The phrase "cultural fit" often leads to homogenous teams and cliques. Instead, focus on "cultural add"—what new skills, perspectives, or "superhero powers" a candidate brings that the existing team lacks. This approach intentionally builds a more diverse and capable group.

Shift hiring from finding a person for a role to finding a person with capabilities the team lacks. This approach ensures the new hire adds immediate, unique value, which boosts their sense of contribution and strengthens the entire team's collective skill set.

High-performers identify their innate, top 1% strengths and structure their roles and teams to maximize them. Instead of trying to become average at weaknesses, they hire people who excel in those areas, allowing the entire organization to move faster and dominate its space.

Instead of hiring designers with similar profiles for easier staffing, intentionally seek out diverse skill sets that fill existing gaps. This leads to more interesting collaboration, broader capabilities, and mutual respect within the team.

Instead of hiring well-rounded generalists, Wealthsimple's design leadership looks for a unique, standout strength (a 'spike') in every candidate. This creates a more diverse and high-performing team, akin to a sports team with specialized player roles.

Instead of seeking a specific PM archetype (e.g., innovator, maximizer), focus on hiring individuals who bring unique perspectives, skills, or backgrounds. This approach builds a more resilient and versatile product organization, even if the new hire's style differs from the manager's.

Build Elite Design Teams by Hiring for a Baseline of Greatness Plus a Unique "Superpower" | RiffOn