Viewing AI solely as a cost-cutting tool for automation misses its greater potential. The real opportunity lies in augmenting frontline employees with real-time context, intent data, and recommendations, empowering them to deliver superior customer outcomes and handle complex issues.

The effectiveness of enterprise AI agents is limited not by data access, but by the absence of context for *why* decisions were made. 'Context graphs' aim to solve this by capturing 'decision traces'—exceptions, precedents, and overrides that currently live in Slack threads and employee's heads, creating a true source of truth for automation.

For complex enterprise tasks, the latest AI models are often intelligent enough. The true challenge is the 'context gap'—engineering systems that can absorb, clean, and understand the vast, messy, domain-specific context of a single client, like 25 years of financial documents, to apply that intelligence effectively.

Don't replace reliable, rules-based automation with probabilistic AI. Instead, use AI for tasks requiring reasoning over unstructured text, like mining job descriptions for buying signals. This is where AI excels and traditional if-then logic fails due to its rigidity.

Traditional software automated standardized processes but struggled with complex human interactions like call center support. Generative AI's ability to understand natural language allows software to automate these nuanced tasks, dramatically expanding the total addressable market by tackling problems that were previously impossible to solve with code.

Fast and cheap judgment models like JEV can continuously check unstructured content (text, emails) against predefined rules, much like a code linter flags errors for software developers. This enables real-time quality control, style enforcement, and risk detection for all forms of business communication and documentation.

AI models are moving from intelligence (rule-based tasks) to judgment (instinct and experience). The transition happens as AI systems accumulate proprietary data on what 'good' human decisions look like in a specific domain. This ingested expertise will shift the frontier, enabling full automation.

While personal AI agents focus on individual preferences, team-based AI requires understanding relationships and responsibilities. Judgment models excel at this by assessing cross-team commitments, identifying stakeholders, and flagging necessary approvals. The crucial "unit of work" they manage is the handoff between team members or departments.

Judgment models like JEV make traditional ML techniques like classification and regression more accessible. Companies that currently use expensive LLMs for these tasks can now use a simpler, API-driven approach that is better suited for the job, without needing to build and host complex custom models from scratch.