A powerful strategy for students is to repurpose high-quality academic work from their classes. By sending a paper to a relevant faculty member, you can find unexpected publication outlets and get noticed by established researchers, as this guest did to get published in The Lancet.
When you need to influence a decision-maker you can't reach directly, craft a "forwardable email." You're not writing an email *to* your champion; you're writing it *through* them. The content is tailored for the end recipient but sent by your champion, effectively "renting" their internal credibility and reputation.
For programs like MATS, a tangible research artifact—a paper, project, or work sample—is the most crucial signal for applicants. This practical demonstration of skill and research taste outweighs formal credentials, age, or breadth of literature knowledge in the highly competitive selection process.
Sending a resume is now an outdated and ineffective way to get noticed by AI startups. The proven strategy is to demonstrate high agency by building a relevant prototype or feature improvement and emailing it directly to the founders. This approach has led to key hires at companies like Suno and Micro One.
To stay on the cutting edge, Palmer Luckey reads academic literature across many fields. He argues that academics effectively survey the state-of-the-art and identify key players and new approaches. While their own work may not be practical, their research provides a reliable, consolidated signal of innovation.
When conducting cold outreach to hiring managers or other employees, your primary call-to-action should not be a request for a meeting. Instead, make the ask a low-lift action: 'Please forward this resume to your recruiting partner.' This drastically increases the likelihood of reaching the right person.
Sellers need not create all content from scratch. You can leverage existing assets like company white papers or reports from industry associations. By extracting key data points and trends and sharing them, you provide immediate value, validate your audience's own observations, and position yourself as an insightful expert with minimal effort.
We often hesitate to contact past colleagues for help, fearing it's awkward. Research shows the opposite: these "dormant ties" are usually delighted to hear from you. Because their knowledge and networks have diverged from yours, they represent a rich source of novel information and resources that your inner circle lacks.
Instead of cold-emailing high-profile individuals for advice (a "take"), create a platform like a podcast. This reframes your request as an opportunity for them to gain publicity, making them far more likely to engage with you. You become a "giver" instead of a "taker."
To get higher-quality input from busy medical experts, use specialized AI tools like Consensus.app to review scientific literature first. Then, present your tentative conclusions to the professional, demonstrating you've done the preliminary work, which encourages a more thoughtful and detailed response.
EARLI's non-scientist CEO, Cyriac Roeding, felt stuck searching for his next venture. A powerful magazine story about scientist Dr. Sam Gambhir's work and personal loss prompted him to send a cold email. This unconventional, mission-driven outreach led to a partnership that founded the company.