Jetpack company Gravity is commercializing its futuristic technology through practical, high-value niches. Instead of focusing on consumers, its go-to-market strategy targets defense applications, like boarding ships, and media opportunities. It also runs a training school to create a skilled pilot base for these operations.

After failing as a city-wide transit solution, the moving walkway found its perfect product-market fit in airports, solving the specific pain point of long treks through ever-expanding terminals created by the jet age.

Companies with radical, long-term visions often fail by focusing exclusively on their ultimate goal without a practical, near-term product. Successful deep tech companies balance their moonshot ambition with short-term deliverables that provide immediate user value and sustain the business on its journey.

A genetic diagnostics machine was built to speed up patient diagnosis in hospitals. However, its biggest market turned out to be pharmaceutical companies needing to prove drug efficacy. This highlights how true product-market fit can be discovered accidentally in an adjacent, more lucrative market.

Alphabet's success with long-term projects like Waymo illustrates a key innovation model. The stable cash flow from a core business provides a safety net, allowing high-risk, capital-intensive ventures to survive years of losses and uncertainty—a luxury most VC-backed startups don't have.

Pivoting isn't just for failing startups; it's a requirement for massive success. Ambitious companies often face 're-founding moments' when their initial product, even if successful, proves insufficient for market-defining scale. This may require risky moves, like competing against your own customers.

Frame moonshot projects like Google's Waymo not as singular bets, but as platforms for innovation. Even if the primary goal fails, the project should be structured to spin off valuable 'side effects'—advances in component technologies like AI, mapping, or hardware that benefit the core business.

A visionary founder must be willing to shelve their ultimate, long-term product vision if the market isn't ready. The pragmatic approach is to pivot to an immediate, tangible customer problem. This builds a foundational business and necessary ecosystem trust, paving the way to realize the grander vision in the future.

Zipline's original product was a robotics platform that failed to gain traction. Their 'Capital P Pivot' was to medical drone delivery, starting in Rwanda due to US regulations. The strategy was to build a strong safety record abroad to eventually earn the right to operate in the US.