Startups are increasingly using AI to handle legal and accounting tasks themselves, avoiding high professional fees. This signals a significant market need for tools that formalize and support this DIY approach, especially as startups scale and require more robust solutions for investors.

Avoid the classic bootstrap vs. raise dilemma by using customer financing. Pre-sell your product or service to a group of early customers. This strategy not only provides the necessary starting capital without giving up equity but also serves as the ultimate form of market validation.

Unlike private equity (terminal value) or syndicated loans (interest-only), asset-based finance (ABF) provides front-loaded cash flows of both principal and interest. This structure inherently de-risks the investment over time, often returning significant capital before a potential default occurs.

To provide non-recourse financing, the firm structures the deal not as a loan but as a co-investment in a new LLC. The customer contributes common equity (first-loss capital), while the firm's financing is preferred equity. This legally shields the investor's personal assets and makes the capital non-callable.

The Anti-Fraud Company compares its legal cases to a biotech drug pipeline. Both have long, uncertain timelines but massive potential payouts. This framing helps manage investor expectations for ventures where revenue isn't immediate or predictable, justifying a portfolio strategy.

Holding a patent provides no inherent protection. Its value is only realized through active, and expensive, legal defense against infringers. Therefore, a startup's focus should be on building a profitable business first to generate the capital needed to enforce its IP.

Public markets favor asset-light models, creating a void for capital-intensive businesses. Private credit fills this gap with an "asset capture" model where they either receive high returns or seize valuable underlying assets upon default, securing a win either way.

When Gillette sued Dollar Shave Club, Michael Dubin understood it was more than a patent dispute. He recognized it as a classic incumbent playbook move: use legal battles to drain a startup's resources and make it appear unattractive to potential investors and acquirers. This framing helps founders contextualize and endure such attacks.

Validate market demand by securing payment from customers before investing significant resources in building anything. This applies to software, hardware, and services, completely eliminating the risk of creating something nobody wants to buy.