Inside your regular emails, include links that offer more specific content. When a subscriber clicks, your email platform can automatically tag them and add them to a new, relevant automated sequence. This funnels your audience into different nurture tracks based on their expressed interests.
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PDF lead magnets are often downloaded and forgotten. Instead, break that content into a 5-10 day automated email sequence. This drip-feeds information in digestible chunks, dramatically improving content retention, engagement, and the opportunity to build a relationship with new subscribers.
Set up an automation that watches your inbox. When someone replies to a specific email with a keyword like "template," the system automatically replies within the same email thread to deliver the lead magnet, bypassing complex ESP sequences.
New subscribers rarely see your best past work. Create an automated sequence, like a "Throwback Thursday," that highlights your top-performing evergreen articles or podcast episodes. This ensures every subscriber is exposed to your most valuable content, not just your latest.
Extend your automation beyond the inbox. When a user joins your email list, automatically add them to a custom ad audience for educational or retargeting campaigns to stay top-of-mind. Simultaneously, add them to an exclusion list for top-of-funnel acquisition campaigns to avoid wasting ad spend on existing contacts.
The conventional wisdom is to move followers off social to an owned email list. However, the reverse is also powerful. Drive engagement and grow your social following by embedding links to your best social posts directly within your newsletters and promotional emails.
Move beyond traditional sales sequences by implementing "invisible funnels" triggered by customer actions, like filling out an intake form. Use automation to analyze their responses and initiate personalized conversations, creating trust and generating sales without a hard-sell campaign.
Extend segmentation beyond email content by using tools like RightMessage to dynamically alter your sales pages. Change headlines, testimonials, and copy to reflect a specific visitor's segment. This creates a highly relevant, personalized buying experience that can dramatically boost conversions.
Extend your automation strategy beyond the inbox by funneling your email lists into advertising platforms. Use these lists to create custom audiences for educational "air cover" ads to stay top-of-mind, and simultaneously as exclusion lists for other campaigns to improve ad spend efficiency.
Avoid the overwhelm of writing automated sequences from scratch. Instead, categorize your previously sent broadcast emails by the offer they promoted. Then, assemble your most effective, evergreen emails into a 'greatest hits' sequence for new subscribers interested in that topic.
Reverse the traditional marketing funnel. By linking from newsletters directly to a relevant social media post, brands can leverage their highly-engaged email audience to boost post performance and grow their social following simultaneously.
