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During his company's acquisition, Brian Dean's biggest due diligence headache was proving intellectual property ownership by tracking down every past contractor, even for $10 jobs. Acquirers demand this, making meticulous, upfront IP assignment contracts with all freelancers essential.
Agencies may build websites or ad accounts under their own ownership, effectively handcuffing you to their service. To maintain control and avoid starting from scratch if you part ways, ensure your business is always the legal owner of all assets, granting the agency manager-level access.
A successful deal can be derailed by poor information transfer between the diligence and integration teams. Without a structured handoff process and a centralized system of record, valuable context on risks and rationale is lost, forcing the integration team to rediscover critical information post-close.
While freelancers provide expert M&A support without full-time overhead, a key inefficiency is onboarding them to your company's specifics. By creating a relationship with a trusted freelancer or boutique firm, you build cumulative knowledge and reduce this learning curve on subsequent deals.
Many agencies build websites or ad accounts under their own ownership, effectively holding clients hostage. Business owners must ensure all assets (domains, ad accounts, websites) are in their name from day one, only granting the agency manager access that can be revoked.
Many agencies build assets like websites or ad accounts under their own ownership, effectively "renting" them to you. This traps you, as leaving means starting from scratch. Mandate that you, the client, own all accounts, data, and assets from day one.
A major hidden cost in carve-outs is vendor contract renegotiation, as change-of-control clauses can trigger price hikes. State Street mitigates this by stating in its LOI that the valuation assumes all third-party contracts remain at or near historical costs. This forces the issue early and protects the buyer's valuation model.
The desire to avoid awkward conversations with business partners, especially friends, leads to vague agreements. This inevitably results in costly and lengthy lawsuits later when stakes are high. Front-load the discomfort of detailed contracts to save millions and years of your life.
Reframe IP from a legal asset to be protected into your 'intellectual perspective'—a unique viewpoint on how to do something. This mindset shifts focus from costly legal protection to creating shareable, repeatable frameworks that scale your business beyond your personal involvement.
Third-party contracts with change-of-control clauses are a major carve-out risk, as vendors may hike prices post-acquisition. To mitigate this, explicitly state in the Letter of Intent (LOI) that your valuation is based on the assumption that key contracts will renew at or near historical costs. This provides critical leverage for future negotiations or price adjustments.
The reality of selling a company is not a simple transaction. It's a grueling, months-long process that functions as a demanding second job for the founder, who must keep it secret from their team while simultaneously running the core business at full capacity.