Shift your view of AI from a passive chatbot to an active knowledge-capture system. The greatest value comes from AI designed to prompt team members for their unique insights, then storing and attributing that information. This transforms fleeting tribal knowledge into a permanent, searchable organizational asset.

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Use an AI assistant like Claude Code to create a persistent corporate memory. Instruct it to save valuable artifacts like customer quotes, analyses, and complex SQL queries into a dedicated Git repository. This makes critical, unstructured information easily searchable and reusable for future AI-driven tasks.

Users who treat AI as a collaborator—debating with it, challenging its outputs, and engaging in back-and-forth dialogue—see superior outcomes. This mindset shift produces not just efficiency gains, but also higher quality, more innovative results compared to simply delegating discrete tasks to the AI.

The ability to effectively communicate with AI models through prompting is becoming a core competency for all roles. Excelling at prompt engineering is a key differentiator, enabling individuals to enhance their creativity, collaboration, and overall effectiveness, regardless of their technical background.

Early AI adoption by PMs is often a 'single-player' activity. The next step is a 'multiplayer' experience where the entire team operates from a shared AI knowledge base, which breaks down silos by automatically signaling dependencies and overlapping work.

Treat advanced AI systems not as software with binary outcomes, but as a new employee with a unique persona. They can offer diverse, non-obvious insights and a different "chain of thought," sometimes finding issues even human experts miss and providing complementary perspectives.

The true enterprise value of AI lies not in consuming third-party models, but in building internal capabilities to diffuse intelligence throughout the organization. This means creating proprietary "AI factories" rather than just using external tools and admiring others' success.

A key value of AI agents is rediscovering "lost" institutional knowledge. By analyzing historical experimental data, agents can prevent redundant work. For example, an agent found a previous study on mouse models that saved a company eight months and significant cost, surfacing data from an acquired company where the original scientists were gone.

To build coordinated AI agent systems, firms must first extract siloed operational knowledge. This involves not just digitizing documents but systematically observing employee actions like browser clicks and phone calls to capture unwritten processes, turning this tacit knowledge into usable context for AI.

AI tools like LLMs thrive on large, structured datasets. In manufacturing, critical information is often unstructured 'tribal knowledge' in workers' heads. Dirac’s strategy is to first build a software layer that captures and organizes this human expertise, creating the necessary context for AI to then analyze and add value.

The ultimate value of AI will be its ability to act as a long-term corporate memory. By feeding it historical data—ICPs, past experiments, key decisions, and customer feedback—companies can create a queryable "brain" that dramatically accelerates onboarding and institutional knowledge transfer.