Instead of an abstract, top-down AI strategy, a practical starting point is to identify the most tedious, repetitive tasks your team performs. Focusing automation efforts on these "chores" provides a tangible win, builds momentum, and offers a low-risk environment for learning AI tools.

Business owners should view AI not as a tool for replacement, but for multiplication. Instead of trying to force AI to replace core human functions, they should use it to make existing processes more efficient and to complement human capabilities. This reframes AI from a threat into a powerful efficiency lever.

Don't try to optimize your strongest departments with your first AI project. Instead, target 'layup roles'—areas where processes are broken or work isn't getting done. The bar for success is lower, making it easier to get a quick, impactful win.

Don't use your most powerful and expensive AI model for every task. A crucial skill is model triage: using cheaper models for simple, routine tasks like monitoring and scheduling, while saving premium models for complex reasoning, judgment, and creative work.

Frame internal AI initiatives not as a way to replace employees, but to automate their chores. This frees them to move 'up the stack' to perform higher-value functions like client relations, creative strategy, and founder meetings, ultimately increasing overall output.

AI's primary value isn't replacing employees, but accelerating the speed and quality of their work. To implement it effectively, companies must first analyze and improve their underlying business processes. AI can then be used to sift through data faster and automate refined workflows, acting as a powerful assistant.

Don't hire based on today's job description. Proactively run AI impact assessments to project how a role will evolve over the next 12-18 months. This allows you to hire for durable, human-centric skills and plan how to reallocate the 30%+ of their future capacity that will be freed up by AI agents.

Vercel's CTO Malte Ubl suggests a simple method for finding valuable internal automation tasks: ask people, "What do you hate most about your job?" This uncovers tedious work that requires some human judgment, making it a perfect sweet spot for the capabilities of current-generation AI agents.

Instead of hiring for a role like "video editor," break the job into its core tasks. Analyze which individual workflows can be automated with AI first. This shifts focus from headcount to outputs, revealing opportunities to augment or replace traditional roles with technology.