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Isatuximab previously lagged its competitor, daratumumab, which had a subcutaneous option for years. The new on-body injector (OBI) isn't just about catching up; its efficiency and high patient preference could shift treatment patterns, making it a significant competitive threat and altering its market position.

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Quantitative data from the ISOLICAL trial reveals an overwhelming patient preference for on-body injectors (OBI) over manual injection. With 75% preferring OBI and 90% choosing it when given an option, patient experience—driven by comfort, reduced pain, and convenience—emerges as a critical factor for technology adoption in oncology.

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