Engaging in adventurous, high-jeopardy experiences outside your main career—like gonzo journalism or learning to fly—builds critical instinct and a unique perspective. This color and 'human truth' provides a professional edge with clients.
To rediscover the curiosity needed for work, practice it in low-stakes daily life. Take a different route to work, order a coffee you'd never choose, or read a different genre of book. Consciously observing how these novel experiences feel primes your brain to question assumptions and see new possibilities in your professional environment.
Protect your self-worth by pursuing at least two or three serious interests at the same time. Progress in one domain, like a physical skill, can serve as a psychological safety net when you face setbacks in your primary professional endeavor. This prevents your entire identity from being tied to one volatile variable.
Malala discovered that learning new activities like skiing didn't just improve her health but also made her more focused in her activism. The confidence gained from mastering an unrelated skill directly translated into greater professional effectiveness, making hobbies "part of the work."
The conventional path demands you follow a standardized track and just be 'better.' Unconventionally successful people ('dark horses') invert this. They prioritize personal fulfillment, and professional excellence becomes the natural byproduct of that authentic pursuit.
Discovering what you genuinely enjoy requires breaking out of your corporate mindset, much like physical therapy for a forgotten muscle. You must force yourself into uncomfortable, unfamiliar situations—like free tango classes or random online courses—to build the 'muscle memory' for passion and exploration.
Society instinctively criticizes people who defy their established labels, like a CEO who DJs or a celebrity passionate about prison reform. True freedom requires the 'courage to be disliked'—the willingness to pursue authentic interests even if they seem inconsistent or confusing to others.
While having a clear, formulaic professional identity (e.g., 'the B2B SaaS investor') helps with fundraising, being interesting and unlabelable attracts more serendipitous and potentially groundbreaking opportunities. People with diverse passions create a magnet for other interesting people and ideas.
Unlike a corporate setting where failure has high stakes, solo projects allow you to take big swings and fail without career repercussions. The key is to treat these failures professionally by conducting post-mortems or root cause analyses to internalize learnings that are directly transferable.
Coach's CMO, hired at Louis Vuitton without luxury experience, used her anthropology background to her advantage. Being an outsider allowed her to question industry norms and see the customer experience with fresh eyes, turning a potential disadvantage into her "superpower."
Your personal struggles and victories are not just stories; they are the source of your unique ability to serve clients. By inventorying these experiences, you can identify how you've been shaped to solve specific problems for specific people in a way no one else can.