Delegate the creation of launch assets like email copy and social posts to AI. This front-loading of content creation frees up your time and energy during the actual launch, allowing you to show up live, engage directly with your audience in DMs and comments, and build trust that leads to sales.

AI is exceptionally effective for automating text-based work like deep research, data synthesis, and writing first drafts. However, fully automating creative asset generation, especially AI video, is currently ill-advised. The output quality is often poor and can negatively reflect on a brand, making human oversight essential.

Instead of manual reviews for all AI-generated content, use a 'guardian agent' to assign a quality score based on brand and style compliance. This score can then act as an automated trigger: high-scoring content is published automatically, while low-scoring content is routed for human review.

By placing a 'create' button directly within its AI-powered trend analytics, TikTok removes the psychological barrier of perfectionism. This shortens the lifecycle from idea to published content for busy marketers who struggle to jump on trends.

Create a hands-off content pipeline by combining two AI tools. Use ChatGPT with specific prompts to generate fully-fleshed-out video scripts. Then, instead of filming them yourself, paste those scripts directly into InVideo.ai to have the final video product generated automatically.

Avoid using AI to create sales outreach from scratch ('black pen'). Instead, use it as an editor ('red pen'). Apply the 10-80-10 rule: 10% human-led prompting, 80% AI-driven task execution, and a final 10% human refinement. This maintains quality while boosting efficiency.

By natively embedding a full suite of AI tools for video generation, editing, and ideation, TikTok is evolving beyond a content distribution platform. It is becoming a self-contained creation engine, reducing creator reliance on third-party apps and positioning itself to challenge YouTube's dominance.

AI tools are best used as collaborators for brainstorming or refining ideas. Relying on AI for final output without a "human in the loop" results in obviously robotic content that hurts the brand. A marketer's taste and judgment remain the most critical components.

Shift away from the traditional model of drafting content yourself and asking AI for edits. Instead, leverage the AI's near-infinite output capacity to generate a wide range of initial ideas or drafts. This allows you to quickly identify patterns, discard unworkable concepts, and focus your energy on high-level refinement rather than initial creation.