VP of Sales Carles Reina sets a sales quota of 20 times a rep's base salary (e.g., $2M quota for $100k base), far above the 6-10x industry standard. Reps who don't hit their quota are let go, creating a high-performance culture where over 80% succeed.

During a paid work trial, avoid the mindset of a new employee on a slow onboarding track. Instead, act like a contractor hired for immediate impact. The goal is to create structure, generate momentum, and demonstrate autonomous productivity from the very first minute, just as a freelancer would.

The conventional 90-day onboarding plan, where new leaders spend the first month on a "listening tour," is no longer viable. Today's tech environment demands that leaders build trust, make decisions, and show tangible outcomes within their first 30 days—shifting from observation to immediate action and impact.

To combat early discouragement in sales, create leaderboards and rewards for leading indicators like 'most doors knocked' or 'most calls made.' You can even award a prize for the 'biggest cuss out' to gamify rejection, creating early wins and de-stressing the process.

A startup's initial salesperson should prioritize mirroring the founder's successful sales approach. Their job is to deconstruct the founder's "hook" through observation and trial-and-error, not to immediately implement formal sales processes, metrics, or a CRM. Success comes from successful knowledge transfer, not premature system building.

Have new SDRs draft their own cold call script very early in onboarding. Although the script isn't final, the act of writing it makes them listen to subsequent live calls with a more focused, analytical mindset, accelerating their learning as they compare their draft to real conversations.

A new hire's first project was planning a major event happening in three months. This trial-by-fire approach is an effective onboarding method, forcing rapid learning of company systems, team dynamics, and external vendor management, which quickly and effectively integrates the new person into the team.

Newcomers to sales often fail when they fixate on immediate outcomes. The key is to embrace the learning process—making dials, fumbling through conversations, and learning from mistakes. Competence and results are byproducts of consistent effort over time.

The ideal sales hire changes dramatically across scaling stages. Initially, you need a "product manager" type who can handle ambiguity and provide product feedback. A top rep from a large company would fail because they rely on established processes and support systems that don't yet exist.