As AI makes it easy to generate 'good enough' software, a functional product is no longer a moat. The new advantage is creating an experience so delightful that users prefer it over a custom-built alternative. This makes design the primary driver of value, setting premium software apart from the infinitely generated.

Endeavor CEO Ari Emanuel calls his focus on live events "the opposite of an AI bet." The logic is that as AI makes digital content abundant, the scarcity and value of real-world, in-person human experiences will skyrocket. This is a powerful counter-narrative that leverages the AI trend to its advantage.

AI tools generate overwhelming digital communication, devaluing online interactions. Consequently, face-to-face events become a more critical and effective way for marketers to build genuine relationships and stand out from the automated clutter.

As AI automates content creation, the ultimate differentiator becomes authentic human connection. This means prioritizing "reading the room," sharing personal stories, and even being inefficient to foster genuine relationships. While AI optimizes for output, marketers who optimize for humanity will build more resilient brands.

As AI drives the marginal cost of digital content to zero, unique, in-person events become increasingly valuable. This is a strategic bet on the enduring human need for social connection and status, which cannot be digitally replicated. Value shifts from the digital to the physical.

As AI generates endless look-alike content, a brand's ability to create genuine, human-to-human connection is a unique and defensible advantage. This 'vibe' cannot be automated or easily replicated, making it a crucial competitive differentiator in a crowded market.

AI models lack access to the rich, contextual signals from physical, real-world interactions. Humans will remain essential because their job is to participate in this world, gather unique context from experiences like customer conversations, and feed it into AI systems, which cannot glean it on their own.

As AI makes information universally accessible, traditional status markers like 'knowledge' will devalue. The new status will be derived from the ability to convene and lead large, in-person communities. Influence will be measured by one's capacity to facilitate real-world human connection and experiences, fighting digital isolation.

The debate over using AI avatars, like Databox CEO Peter Caputa's, isn't just about authenticity. It's forcing creators and brands to decide where human connection adds tangible value. As AI-generated content becomes commoditized, authentic human delivery will be positioned as a premium, high-value feature, creating a new market segmentation.