BitGo's public offering was a strategic move to build transparency and trust, making it easier for large, traditional financial institutions to perform due diligence. This positions BitGo to capture a total addressable market that recently doubled due to favorable regulatory changes.
The SEC's shift to "generic listing standards" for crypto ETFs removes the bespoke, lengthy approval process for each fund. This mirrors a historical rule change in traditional finance that led to a 4X increase in ETF launches, signaling an imminent explosion of diverse crypto products.
BitGo's CEO predicts that tokenized equities will disrupt traditional IPOs by creating an open, innovative ecosystem. This technology allows issuers to form a direct, programmable relationship with shareholders, bypassing intermediaries to offer unique incentives and foster deeper engagement.
Widespread adoption of blockchain, particularly stablecoins, has been hindered by a "semi-illegal" regulatory environment in the U.S. (e.g., Operation Chokepoint). Now that this barrier is removed, major financial players are racing to integrate the technology, likely making it common within a year.
While the early crypto market was dominated by cypherpunks advocating for anonymity, Coinbase took the opposite approach. They worked with banks and implemented KYC, betting that mainstream adoption required a compliant, trusted platform, even though it alienated the initial user base.
For late-stage startups, securing a pre-IPO round led by a premier public market investor like Fidelity is a strategic move. It provides more than capital; it offers a crucial stamp of approval that builds significant confidence and credibility with Wall Street ahead of an IPO.
Unlike assets like commodities or private markets where institutions pioneer adoption, cryptocurrencies saw retail investors lead the charge. Institutions are only now slowly beginning to explore allocations, reversing the historical trend of top-down financial innovation.
Netscope's CEO revealed their IPO was a strategic move for market awareness and credibility, not a necessity for fundraising. As a private company competing against public giants, the IPO provided the visibility needed to get into deals and win proof-of-concept trials, highlighting the IPO's role as a powerful marketing tool.
In past cycles, corporate interest in crypto was reactive to retail frenzy and often insincere. This time, financial institutions are building lasting tech and defining clear business cases, such as cost reduction and new product offerings, signaling a fundamental shift toward sustainable integration.
The process of going public establishes a clear market price for a company, an act of 'price discovery.' This transparency, combined with the discipline of quarterly reporting, can make a company a more attractive and straightforward acquisition target, as seen with Slack.
Despite regulatory clarity and adoption from major financial institutions like JPMorgan, the formation of new crypto companies has decreased significantly since 2021. This lull in new entrants creates a rare and massive opportunity, as the key partnerships that will define the industry for years are being decided now.